Search engine optimization is an important component of your search marketing efforts and one that shouldn't be neglected. In addition to not carrying a charge when someone selects your website from a search engine results page, it's attractive because the organic results are where the majority of the clicks happen. WordStream's tools, such as the ability to group keywords by relevance, have multiple uses for your business, including SEO.
sem vs. seo
SEM: Search engine marketing is the collective effort used to increase the visibility of a website on search engine result pages (SERPs). SEM includes search engine optimization as well as PPC, paid placement and paid inclusion.
SEO: Search engine optimization is the specific arm of SEM used to improve rank in the natural, or organic, results of a search engine result page. While paid advertisements are usually shown at the top or on the right side, natural results fill most of the page. When given the choice, 80% of searchers click on an organic result, which is free for the benefiting website.
can i use wordstream as an seo tool or is it just for paid search marketing?
As you may expect, SEO and paid search marketing are closely related, thus introducing WordStream into SEO management efforts is a logical step. By organizing your PPC campaigns and tracking exactly how visitors find your site, WordStream acts as an SEO keyword tool, offering suggestions for keywords to add to your landing pages. Identifying how people talk about your site and what you offer is key to generating good, well-converting traffic.
Once WordStream has parsed your web logs and uploaded data, your information is organized and prioritized within your WordStream account. Let's look at a website that provides information about attending an online college. Sort keywords by visitors generated (remember, keywords come from organic searches as well as paid searches) to test their relevance. Don't forget to use these keywords and their relevance to select appropriate meta tags, specifically meta keywords and meta descriptions for your website.
As a visit count climbs, you may want to consider creating an individual content page aimed at and commonly including that specific phrase. Next time someone searches "online college degree," for example, your website will be very relevant, which increases your rank.
tips for seo
- Prioritize workflow: Start with changes that will have the biggest impact.
- Use keywords as a resource, not a rule. Relying on keywords too heavily could make your content hard to follow and uninteresting. Conversation-friendly, compelling and interesting content is crucial.
- Apply the relevant keyword groupings you've created in WordStream to your information architecture to make it more search friendly.
- Incorporate keywords into multiple areas of your website, including headers and footers.
- Interlink your site's content to help indicate to search engines what each page is about.
Remember that SEM and SEO work best when implemented together, so your marketing plan should include both.
the solution to sem, including seo
After following the keyword segment suggestions and organizing your keywords into relevant groups, a glimpse into your WordStream account can give you a great idea of how your website should flow. You may want to make a landing page for each successful keyword group, or you may just want to incorporate those phrases into existing pages to attract those interested. Whatever way you chose, you can be sure you're enhancing your site with interesting and significant keywords.
As said above, the keyword discovery tool also gives you great insight into how people are searching for your website and how they're talking about your product or business. Use your long-tail keywords to speak to these people directly and point them to your website organically. Sign up for a Free Trial to improve your website's organic and paid search results.