Marketing: Digital Media & Web Optimization Associate

Job Title: Digital Media & Web Optimization Associate

Location: 177 Huntington Avenue, Boston, Massachusetts

Reporting: Director of Marketing

 

Job Description

As a Digital Media and Web Optimization Associate, you will work among a fast paced marketing team focused on delivering quality leads to our inside sales team. This role will participate in lead conversion events both through the production and distribution of multi-media content and implementation of ongoing A/B and multivariate test conducted on the authoritative and highly trafficked web domain, WordStream.com.

This individual is a detail oriented, eager learner and creative thinker who will work in a cross functional marketing team, learning and drawing best practices from our in-house copywriter/editor, SEO/SEM expert, demand generation manager and graphic designer to accomplish goals and generate new conversion optimizing ideas.

Specific Duties:

  • Seek out innovative solutions to increase website conversions

  • Continual implementation of tests related to copy, design/graphics, offers/calls-to-action

  • Create and manage content using a web CMS

  • Produce video content

  • Prepare webinar recordings & distribute on social channels

  • Write and edit web page content

  • Facilitate layout of eBooks and Guides

  • Execute periodic reporting to show results of web optimization tests

Qualifications

  • Bachelor’s degree in business, graphic/web design or marketing.(or related field)

  • 2- 3 years of digital marketing or related experience

  • Strong copy-writing and communication skills

  • Working understanding of how CMS tools (like Drupal) are used to manage websites

  • Basic understanding of programming languages and how they are used (HTML, CSS, Flash, Dreamweaver, Jquery/Javascript)

  • Proficient in standard Microsoft, Adobe design programs (InDesign for document production, must know basic image editing in Photoshop)

  • Culture fit is important.  We are a venture backed, 60 person company that wants to dominate our market.  We work hard, and we will be successful and make our clients successful.

  • Experience with or desire to learn A/B Testing tools (like Optimizely)

  • Detail-oriented. Can multi-task and juggle many simultaneous priorities

Related Skills

Marketo or marketing automation exposure is a plus, but not required.

Compensation

  • Full-time position, with competitive salary.

  • Position includes comprehensive benefits (healthcare, vision and dental).

  • No travel required.

How to Apply

Send an email to astevens@wordstream.com (astevens at wordstream dot com)

About WordStream

WordStream helps advertisers improve the performance, relevance, and productivity of their search engine marketing initiatives. Our unique SaaS offerings save marketers time, increase the ROI of search marketing and create better results. WordStream is a venture backed company funded by Sigma Partners and Egan Managed Capital.

 
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