Keyword Discovery Tool - Continuously Discover Keywords, Even as you Sleep
Keyword discovery tools can greatly improve your search marketing efforts, but they often come at a high cost, especially in terms of time and resources.
Finding new keywords for PPC and SEO provides a number of advantages, including:
- Access to previously untapped markets.
- The ability to market to people who are in search of products and services like yours.
- Insight into the long tail of search to drive lower-cost, more qualified traffic to your site.
WordStream's keyword discovery tool is the quickest way of providing all of these crucial benefits to your search engine marketing campaigns. It continuously uncovers relevant keywords for your website and business without your intervention, literally discovering fresh keywords as you sleep!
In this tutorial, you'll learn how WordStream's keyword discovery tool saves time and improves efficiency, all while producing tangible results.
Taking the First Step for Keyword Discovery
Often, people begin their keyword research with a free keyword research tool. This is a decent first step in the keyword discovery process, though free tools have a lot of shortcomings. For one, they tend to provide a limited number of results, unless you shell out for a paid version; secondly, they're not very good for long-tail keyword research.
As a starting point, you won't find a better keyword suggestion tool than the Free Keyword Tool by WordStream. Our tool indexes over a billion unique search queries to bring you:
- More: The most comprehensive and relevant keyword suggestion tool ever.
- Faster: Near instantaneous results.
- Free: Your full keyword list, often reaching into the thousands, is always 100% free.
You'll get even better results with our free keyword grouping tools. Keyword suggestion tools provide unstructured lists, but a keyword grouping tool gives you structured, organized suggestions to help you build more relevant search marketing campaigns. Our free keyword grouping tools include:
- The Free Keyword Grouper: Drop in a list of up to 10,000 keywords and this free tool groups them for you into tightly knit clusters.
- The Free Keyword Niche Finder: Enter a keyword to discover profitable keyword niches that translate into a high-performance PPC campaign structure and SEO-friendly site architecture.
These tools add much more value to your keyword research. But any keyword suggestion tool that is based on public data is going to limit your success. So how do you go beyond free tools to discover much more valuable keyword opportunities? With WordStream's keyword management solutions.
What's so Great About WordStream's Keyword Discovery Tool?
So, what makes WordStream's keyword discovery tool so unique, you ask? Very simply, WordStream is the best keyword tool for:
- Finding More Qualified, Better Converting Traffic: Your WordStream account fills with long-tail phrases that indicate searcher and keyword intent and are relevant to your business
- Reducing Costs: WordStream finds relevant keywords for a better Quality Score as well as lesser known keywords. The lower the keyword competition, the lower the CPC tends to be. Let your competitors battle over the more popular keywords while you bid on more specific phrases with higher conversion rates and lower costs per click
- Improving Efficiency: Instead of conducting periodic manual keyword research so you're always in touch with the marketplace, WordStream automates the process for you
- Discovering Untapped Verticals: This consistent keyword discovery often uncovers valuable markets that you're not currently targeting, which helps to broaden your reach
WordStream's keyword discovery tool examines your own historical data to find keyword searches that people used to land on your specific website. Not only does this return real keywords and real results, including visit count, these relevant keywords are your own personal, private data that remain unseen by your competitors. These relevant keywords also work to improve Quality Score, a key factor in lowering cost per click (CPC).
Many of these keywords are long-tail, specific phrases that have lower competition and therefore, lower CPC. Long-tail keywords generally have a higher level of intent from the searcher, which results in higher conversion rates. Also, WordStream records visit count to help establish keyword popularity so you can easily prioritize workflow.
Perhaps the best aspect of WordStream's keyword discovery tool is that it automatically streams new keywords into your account on a daily basis, so your keyword list and visit count is dynamic and continuously growing. WordStream saves time by routinely expanding your keyword database with keywords relevant to your website and business, offering a complete keyword discovery solution that saves time and improves search performance!
Steps to Uncover Thousands of Relevant Keywords
Finally, you can take manual keyword discovery off your search marketing to-do list. Instead, just follow the steps below.
Sign up for a WordStream Account
The first step is to sign up for a Free Trial.
Let the WordStream Keyword Discovery Tool Find How People Are Reaching Your Site
The easiest way to start discovering your best, most relevant keywords is to link WordStream with your existing Google Analytics account. You'll instantly grant WordStream access to your historical keyword analytics data including traffic and conversion data from both paid and organic keywords.
If you don't have a Google Analytics account, you can still take advantage of WordStream's capabilities. Just download the keyword discovery tool here. This parses your historic web server log files to populate your WordStream account with your own personal keyword list and visit count data.
You can also supplement your private keyword data using our Free Keyword Tool or the embedded Google keyword suggestion tool.
Quickly Create a Search-Friendly Structure
Once your keywords are entered into your WordStream account, your next step is to group and organize them, another simple task with WordStream's smart keyword grouping tool. With a couple clicks of the mouse, thousands of keywords are segmented by relevance and easily visible. To even further reduce unnecessary spend from unqualified clicks, use WordStream's negative keyword tool to set filters for negative keywords.
Let WordStream Take Over Your Keyword Discovery
WordStream's JavaScript Web Analytics package takes over from here and handles the arduous process of keyword discovery for you, unearthing loads of new keywords...while you sleep!
As keywords flow into your account, they're organized for you based on the rules you set with the keyword grouper tool.
WordStream's Keyword Discovery Tool = free keyword discovery
WordStream's keyword discovery tool provides a continuous flow of new keywords, so that your keyword list is always current and dynamic, helping you to:
- Find relevant and specific keywords
- Lower CPCs
- Increase conversion rates and ROI
If you've been trying to accomplish any or all of these things and want to start uncovering the meaningful data that's been hiding in your website's log files, you can:
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