Semantic Keyword Grouping – Improving Quality Score With Relevance
Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.
WordStream's keyword management system enables you to pinpoint your most relevant and related keywords for SEM and group them semantically in just a few clicks. Read on to find out why semantic keyword grouping is so important, and how WordStream helps you channel close-knit keyword groups into a successful PPC ad campaign.
The PPC Benefits of Semantic Keyword Grouping
Beyond staying organized by having a manageable hierarchy of closely related keyword groups, grouping keywords semantically also brings a wealth of benefits to your PPC campaigns.
When you group a handful of similar keywords together and build your ad groups around those semantically related keywords, you strengthen the potential of your text ads and landing pages by better targeting your searchers.
Grouping keywords semantically offers benefits including:
- Higher click-through rate – When you present relevant, specific terms to searchers, they’re much more likely to click on your ad, improving your CTR. Pair your ad with a targeted landing page and you’re in business!
- Lower minimum bid –When your relevance and click-through rates improve, you can achieve rankings and results with a lower minimum bid on your terms.
- Higher Quality Score – Search engines award high Quality Scores to keyword groups with high semantic relevance. With a higher Quality Score, you can expect lower costs and improved rankings.
These benefits are much easier to attain with a keyword management tool to help you. Let’s look at WordStream’s keyword grouping and organization capabilities.
Using WordStream To Semantically Group Your Keywords
The typical approach to keyword grouping involves manually sorting terms in a spreadsheet. Aside from this approach being slow and tedious, you reach a point where you’re overwhelmed by data. Successful PPC campaigns grow into the thousands, hundreds of thousands, even millions of keywords. Trying to manage and semantically group a keyword list of even a few hundred terms on a daily basis, with everything else on your search marketing plate, becomes impossible to do by hand.
WordStream’s keyword management solution simplifies the tedious manual labor associated with keyword research and organization. Through controlled, strategic automation driven by rules that you set, WordStream analyzes your keyword data and suggests terms to segment into semantically related keyword groups, then sorts those keywords instantly.
Whether you import keywords from an external tool or directly from your site’s keyword analytics and log files, WordStream’s keyword group segmenter works to create an organized keyword taxonomy to build your ad groups from.
Just click to segment your keywords. You have the option to create several keyword subgroups simultaneously. You can get as granular as you like, creating further subgroups and expanding your keyword hierarchy, or tree.
What sets WordStream apart is that the software remembers your choices and learns over time, so new keywords that semantically match your keyword groups are channeled automatically into their proper place.
Begin Grouping Keywords Semantically Today
It’s time to get the most for your time and money with your PPC ad campaigns. Find out first-hand how much better your PPC results can be with semantically grouped keywords. Sign up for a free trial of WordStream’s strategically automated keyword grouping solution today.