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The Free Keyword Niche Finder
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Keyword Management

WordStream for PPC
A robust platform for managing profit-driving PPC campaigns.

WordStream for SEO
A keyword discovery and organization tool for search engine optimization.
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Free Keyword Tool
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Free Negative Keyword Tool
Identify wasted spend before it happens & increase your paid search ROI.

Free Keyword Grouper
Quickly turn a list into a campaign-ready keyword structure.

Keyword Tool API Access
Build a tool by accessing our trillion query database & proprietary algorithms!
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The Free Keyword Niche Finder — Find Profitable Keywords for SEO & PPC

"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keywords lists and this tool is called WordStream."
Mihaela Lica, Search Engine Journal
Search Engine Journal Review
"As Search Engine Marketing grows as an industry, it's inevitable that new technology will evolve to fill in the gaps where current solutions fall short. Case in point is WordStream, a new SEM tool that specifically helps raise productivity for handling, assembling, and segmenting your keyword list."
Josh Dreller, Search Engine Land
Search Engine Land Review
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Learn More about The FREE Keyword Niche Finder

Want to know more about The Free Keyword Niche Finder, like what are "keyword niches," or what does "relative frequency" mean, or where do we get the data from for our keyword finder? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest.

What People are Saying about The FREE Keyword Niche Finder

"The Keyword Niche Finder from Wordstream gives our writers a unique free tool to assist in content topic selection and for finding valuable, previously undiscovered long-tail keyword variations to help increase traffic to their articles from search engines." — Tim Blacquier, Director, Online Marketing, Life123

Yes! Our Keyword Finder is 100% Free!

Believe it or not, The Free Keyword Niche Finder is 100% FREE! So use it as much as you want, whenever you want, for as long as you want. And unlike other “free” keyword finder tools, we won't show you only a portion of the possible keyword niches and then make you pay for the rest. You can have the entire list of keywords mailed to you for FREE!

What are Keyword Niches?

Keyword niches are groupings of tightly related keywords that can be used to drive paid (PPC marketing) and organic search marketing strategies.

Why Do I Need a Niche Finding Tool?

The process of manually performing keyword research and organizing your website keywords to find valuable niches can take hours, even days, using typical keyword tools. WordStream's Free Keyword Niche Finder automates that process so you can find keywords in the most profitable groups to target in just seconds.

How Keyword Niches Help SEO

Identifying keyword niches allows you to prioritize your SEO workflow, identify promising topics for Web content and blog posts and help ensure that your website is optimized for the most profitable SEO keywords.

How Keyword Niches Help PPC

Identifying niches of popular PPC keywords and AdWords keywords in your vertical allows you to create a strong PPC account structure at inception. This will save you time and money by delivering more relevant ads, which in turn generate more clicks and improve your Quality Score.

Video Tutorial for The Free Keyword Niche Finder

Learn more about our keywords finder in this video:

Keyword Finder Data Sources

We believe that The Free Keyword Niche Finder provides the most comprehensive and accurate keyword niche suggestions and relative frequency estimates of any free or paid  keyword suggestion tool or keyword software on the market. Our keyword finder aggregates over 1 billion unique keywords, including:

This aggregated keyword data represents over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources, including ISPs, browser toolbars, and search engines.

How is the Data so Accurate?

By drawing from diverse keyword data sources and by weighting data appropriately, we're able to provide a more comprehensive and less biased mix of both head and long tail marketing terms for you to use in PPC and SEO activities.

How Does The Free Keyword Niche Finder Work?

Our free keyword finder scans a keyword database of over a trillion search queries to find the most relevant and potentially profitable keyword niches. Our proprietary keyword grouping algorithm determines semantic relevance and automatically groups keywords into closely related clusters you can target with pay-per-click advertising and Web content optimized for organic search.

What If I Already Have a List of Keywords?

If you already have a keyword list, you can use the Free Keyword Grouper to segment it into tightly related groups. Just paste in your list (up to 1,000 keywords) and the tool automatically groups them by relevance into themed clusters.

How Do I Save My Keyword Niches?

You can have your keyword niche results emailed to you in a zipped file if you sign up for a free WordStream account. Go here to register. A free WordStream account gives you access to all our free keyword research tools, including the Free Keyword Suggestion Tool and the Free Keyword Grouper.

How Do I See More than 10 Groups?

When you clear out a keyword group from the results (using the red X button next to that niche), another group will be added to the results. You can repeat this process until you've seen all the available keyword groups. However, the tool only displays 10 keyword niches at a time.

I Have a Free Account for Another WordStream Tool. Do I Have to Sign Up Again?

No, your free WordStream account gives you full access to our full suite of free search marketing tools.

Not to Worry...All Your Keyword Data is Kept Private

First, here’s some background on us. Besides our keyword finder, WordStream provides a full suite of paid Keyword Management Solutions, which includes PPC software, a keyword analyzer and a host of next generation SEO and PPC tools as well as an advanced AdWords tool, for conducting proprietary keyword discovery, keyword research, keyword suggestion and keyword organization.

That said, WordStream will never provide or sell the names and private data of our customers or site users to outside companies. WordStream employs various security measures, including Secure Socket Layer (SSL) protocol, to protect the loss, misuse and alteration of information under our control. Additionally, the private keyword data provided by WordStream users is in no way shared or integrated with the Free Keyword Niche Finder.

What is Relative Frequency?

Relative frequency is our estimate of how often a particular keyword is searched on. A higher relative frequency means that the keyword is searched on more frequently, which can mean a greater degree of keyword competition.

How Our Niche Finder Tool Differs from Our Keyword Management Solutions

The Free Keyword Niche Finder showcases the power of keyword grouping and organization for search campaigns. But as critical as it is, grouping and organizing your keywords is just one aspect of an effective search marketing strategy. To succeed in the long term, you need to practice ongoing keyword discovery and expansion, keyword analysis and refinement, discovery of negative keywords, and content production and prioritization. Our keyword management solutions for PPC and SEO are collaborative, scalable platforms designed to help search marketers manage large-scale search marketing efforts effectively and cost-efficiently.

Why Purchase WordStream's Keyword Management Solution?

Researching keywords is a critical step in the search and inbound marketing process. But understand that it's not the only step. To succeed long term, you need actionable PPC and SEO tools and strategies to enable ongoing keyword discovery, organization and analysis...what we call "keyword management." Many in search engine marketing use Microsoft Excel for keyword grouping, segmenting and other organization tasks. Problem is that's not what Excel is meant for. The WordStream Keyword Management Solution, however, WAS built specifically with the needs of search marketers who work with big lists of keywords. It has a number of advantages over Excel:

To Learn More about WordStream's Keyword Management Software: