There are dozens of keyword research tools available, but few are as popular as Google’s keyword tool. Google’s Keyword Planner tool offers marketers and advertisers plenty of valuable keyword data, such as related search terms, ad group ideas, keyword suggestions, keyword trend data and more. However, for all its power and versatility, there is one major drawback to Google’s keyword tool: you need an AdWords account to use it.
That’s why WordStream’s free Keyword Suggestion Tool is an ideal, open alternative to the Keyword Planner that absolutely anybody can use, completely free of charge.
WordStream’s Keyword Suggestion Tool
To get started with this completely free alternative to Google's keyword tool, simply enter a keyword:
Upon entering your starting keyword query, you’ll be presented with a range of data associated with that keyword, including related high-volume and long-tail keyword terms:
As you can see in the example figure above, WordStream’s Keyword Suggestion Tool provides you with data that Google’s keyword tool does not, such as Relative Frequency, WordStream’s estimate of how frequently a keyword is searched for. This may differ quite widely from the Google Search Volume, seen in the next column, providing potentially valuable insight into keywords that might appear to be stronger or more competitive than they actually are.
The Relative Frequency and other keyword data offered by the Keyword Suggestion Tool is sourced from WordStream’s trillion-keyword database, meaning that the results provided by the Keyword Suggestion Tool are highly accurate and based on our in-depth analysis of thousands of AdWords accounts and billions of dollars in advertising spend.
Used in concert, WordStream’s Keyword Suggestion Tool and the Google Keyword Tool (now called Keyword Planner) are an excellent combination for advertisers seeking to exert greater control over their keyword advertising strategies and see greater return on investment from their advertising budget.
WordStream's Negative Keyword Tool: Find Negative Keywords for Google Campaigns
One element of keyword research that many advertisers overlook is building a negative keyword list. Just as relevant keywords are crucial to the success of any PPC campaign, so too is a negative keyword list, which tells Google which terms your ads should not appear alongside. This reduces wasted budget on irrelevant or non-converting keyword searches.
Adding negatives to your AdWords account is straightforward, and can be done via the Keywords tab of the main AdWords interface:
As you can see, AdWords allows you to add negatives at either the ad group or campaign level. What this interface doesn’t offer, however, is a list of recommended negative keywords to begin with. Although this information can be accessed via the Keyword Planner, WordStream’s free Negative Keyword Tool has helped thousands of advertisers avoid wasting precious advertising dollars.
WordStream’s free Negative Keyword Tool works in much the same way as the Keyword Suggestion Tool. Simply enter a keyword to begin:
As before, you’ll be presented with a selection of keywords based on your original query. However, while the Keyword Suggestion Tool offers keywords you may want to consider adding to your account, the Negative Keyword Tool provides recommendations of keywords you should exclude from your account as negatives, or keywords that are irrelevant to your business.
In the figure above, we’ve added several negative keywords to our list already, such as those associated with specific construction companies (signified by the inclusion of “llc” in the query), construction cleaning and engineering services (neither of which are services offered by our example advertiser), and keywords associated with the state of Florida (also irrelevant to our example advertiser).
This negative keyword list can be exported from WordStream and uploaded to your Google AdWords account in mere moments, making it a simple, fast, and intuitive way to quickly and easily identify negative keywords that could be costing you money.
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