Landing Pages & Leads Help

Register Your New Sub Domain with Your Domain Name Registrar

You will need two key pieces of information in order to register your new sub domain:

      1. Your custom sub domain name
      2. Your unique long WordStream address, also called a CNAME entry, shown in the pop-up below.

Custom Domain


You can now either ask your IT department to contact your domain name registrar with this information or contact them yourself in order to complete the set up of your new sub domain. Once this has been done, you will have to wait up to 48 hours for the internet to verify your new sub domain. You can always click the gear icon at the top left of the Landing Page Tool to check on the status to see if it has changed from “Pending” to “Verified”.

Note: The following is a message that can be sent to your IT department about creating your new sub domain:

I am working on a project that needs a custom sub domain to be registered. Here is the information that you will need to give our domain name registrar:
      Sub Domain Name: (Insert your sub domain name here)
      CNAME Entry: (Insert your long WordStream URL here)

Thank you in advance for your help.

Below is a list of help topics regarding WordStream's Landing Pages Tool. To skip ahead, please make use of the handy table of contents to the right. If you have a question not listed here, shoot us a note and we'll be sure to answer it and add it to the list.  You can also download this guide as a PDF here.

Launch Creation of a New Page

Navigate to the tab called “Landing Pages” at the top of your PPC Advisor screen. Click the large orange button at the top right that says “Create New Landing Page!” to start building a new page.

Name a Page

In Step 1 of “Getting Ready to Build,” you are asked to nickname your page so that it is easy to reference and can be distinguished from the rest of your landing pages. Choose a name that will be meaningful to you later on, such as “Demo Sign-up,” or “Request Flooring Quote.”  This name will also be used as the HTML <title> of the page, and will therefore appear in browser and taskbar tabs.

Apply a Color Theme and Background Color

Navigate to the “Theme” icon on the left side of your Landing Page Tool. Under Color Palette, check off one of the three color theme options (Download Now Green, Takin Action Orange, Bullseye Blue), which will apply to both the header and CTA (call-to-action) on your lead capture form.  

In the “Background Color” field directly below the themes, click inside the entry box to select a custom color from the dropdown or enter a hex code. This color will apply to the bottom half of your landing page.  

Add a Logo

Navigate to the “Theme” icon on the left side of your Landing Page Tool. To include a logo, click on the “Company Logo” bar in the tool. Select “Upload” to browse your computer and add your image of choice. JPG, PNG, and GIF formats are supported, and the maximum size is 1 MB. You can make various edits to your logo (e.g., resize, crop, filter, enhance) by clicking the blue "Edit" button at the bottom of the Image Loader pop-up.  Once your edits are complete, click the blue "Save" button at the top right of the editor screen. 

To have your logo redirect visitors to another page, enter the full web address starting with "http://" (e.g., http://www.wordstream.com) in the field called “Logo URL.”

Note: Make sure to switch the On/Off lever before moving on to the next step.  Selecting “Off” will prevent your uploaded logo from being shown.  

Add a Main Image

Navigate to the “Theme” icon on the left side of your Landing Page Tool.  To include a large main image, click on the “Main Image” bar in the tool.  Select “Upload” to browse your computer and add your image of choice.  JPG, PNG, and GIF formats are supported, and the maximum size is 1 MB.  You can make various edits to this image (e.g., resize, crop, filter, enhance) by clicking the blue "Edit" button at the bottom of the Image Loader pop-up.  Once your edits are complete, click the blue "Save" button at the top right of the editor screen. 

Note: Make sure to switch the On/Off lever before moving on to the next step.  Selecting “Off” will prevent your main image from being shown.  

Add Headline and Body Copy

Navigate to the “Content” icon on the left side of your Landing Page Tool. Use the two text editor boxes to create copy for both your headline and page body. The toolbar at the top of each box allows you to customize text and add in images as desired.  

Customize a Lead Capture Form

Navigate to the “Form” icon on the left side of your Landing Page Tool. Click on the bar that says “Form Header” and type in the text box to create a header that will appear at the very top of your lead capture form. Click on the bar that says “Form Fields” to customize the content of your capture form. Fields can be added (checkboxes at top), removed (uncheck boxes at top or click the red “X” to the right of each field), or edited (click the blue gear icon to the right of each field). To add custom fields such as dropdowns, radio buttons, checkboxes, or free response areas, click on the “Custom Fields” tab. The ordering of your fields can be edited simply by drag-and-drop.  

Click the bar that says “Call-To-Action Button” and type in the box to create a label for your clickable CTA, which will appear at the bottom of the form. Some good, motivating examples for CTA include “Download Now!” and “Request a Demo!”    

Note: Make sure to switch the On/Off lever on the Form Header section. Selecting “Off” will prevent your header from being shown.

Build a Thank You Page

Navigate to the “Form” icon on the left side of your Landing Page Tool. Click on the “Thank You Page” bar in the tool and select the “‘Thank You’ Page” option. Enter thank you messaging in the text box below, customizing text and adding in images as desired.  

Add a Downloadable Document

Navigate to the “Form” icon on the left side of your Landing Page Tool. Click on the “Thank You Page” bar in the tool and find the second field down that says “Add an asset for users, such as a whitepaper.” Click the blue “Browse” button and upload your file, which will download automatically to your lead’s computer once the capture form has been submitted.  

Note: You must select “Thank You Page” as an option before you can upload a document for download. If you select the “Redirect users to the following URL” option, you will not be able to attach a document.  

Add Conversion Tracking Code

Navigate to the 20-Minute Work Week, and then to Manage PPC. Go to “Show Me More” and find “Conversion Tracking” in the list. If you are going to reuse one of your existing conversions, click on it in the left tree so that the code appears in the box on the right. If you would like to create a new conversion, click the “funnel +” button near the top of the screen. Once the code appears in the box, select and copy it to your computer’s clipboard. Navigate to the “Form” icon on the left side of your Landing Page Tool. Click on the “Thank You Page” bar in the tool and paste your conversion code into the light yellow text field at the bottom.

Note: You may enter multiple pieces of tracking code into this text field, including Google AdWords and Bing.  

Redirect Users to a URL

Navigate to the “Form” icon on the left side of your Landing Page Tool. Click on the “Thank You Page” bar in the tool and select the "Redirect users to the following URL" option at the very bottom, and enter your full destination URL in the bottom text field (e.g., http://www.wordstream.com). 

Assign a Landing Page URL

Navigate to the “Settings” icon on the left side of your Landing Page Tool. Click on the “Landing Page URL” bar in the tool and type a URL for your new page in the “Domain” box.  

Note: This URL will be visible to users at the end of your web address (for example, if you chose to make the URL “enter_contest,” it would appear as the bold section in the following: http://offers.mywebsite..com/enter_contest).     

Set Up a Custom Sub Domain

A sub domain is the piece of your web address that is most likely "www" and appears in bold in the following example: http://www.abcmarketing.com. Since the “www” sub domain is probably where you keep your main website, WordStream cannot publish landing pages there. Instead, you’ll need to create a new sub domain that WordStream can use.

                                            Domain and subdomain guide

When deciding what to choose for this new sub domain, keep in mind:

a) It will be the same for all your WordStream-created landing pages.

b) It will be a real, visible part of your landing page address.

Navigate back to the Landing Pages tab and find the gear icon near the top left of the table; a “Sub Domain Name Setup” box will pop up. Your new sub domain should look professional, nonspecific, and like part of your site. Some good examples include “marketing,” “info,” or “offers.” Avoid using anything that looks too similar to another site, nonsensical words or phrases, or anything too personal, like your own initials. In the “Domain” field of the pop-up box, enter the main part of your actual domain. For example: If your website’s full address was www.abcmarketing.com, you would enter just the “abcmarketing.com” portion in this field.  

When you click the blue “Add Domain” button, you will be given a long web address which will be an important piece of information as you create a “CNAME entry” or “CNAME record.” Copy this address along with your custom sub domain name and contact your domain name registrar (the organization that manages your domain name - click here to find your registrar) to set up your sub domain. Once you complete this step, you will have to wait up to 48 hours for the internet to verify your new sub domain. You can always go back to the gear icon to check on the status.   

Note: Need more help contacting your registrar?   Click here for detailed instructions. Download this PDF guide for an illustrated walk-through of set up instructions for common domain name registrars.

Add Analytics Tracking Code

By default, Google Analytics codes are set up to track the traffic from different sub domains, as though each sub domain is an entirely separate website. For example: Traffic that moves from your new landing page to your main website will show up as a “referral visit” in the Analytics report of your main site. If that’s OK with you, you can simply copy the same Analytics code that you use for the rest of your website. Navigate to the "Settings" icon on the left side of your Landing Page Tool and paste your code into the text field within the "Analytics Codes & Scripts" section.

If you would rather track visitors who arrive at your landing pages and then travel through to your main website as one continuous visit, you will need to customize the Analytics code on both your WordStream-created landing pages and the rest of your website. You will need to remove the sub domain from the setDomainName attribute. Click here for more detailed instructions on how this is done.

Add a Footer

Navigate to the “Settings” icon on the left side of your Landing Page Tool. To include a footer, click on the “Footer” bar in the tool and then “Add Link.” Choose a display name and corresponding URL (e.g., http://www.wordstream.com), and click Add. You can add multiple footers to your page in this way. Display names for footers should be self-explanatory, so that visitors know exactly where they are being sent upon clicking, e.g. “About Our Company,” “Contact Us,” “FAQ.”

Note: Google's guidelines suggest including footers for Privacy Policy and Terms of Use on every landing page.  While these are not technically a requirement, there is a risk of suspension for not having them in place if you do any remarketing or undergo a review by Google.

Publish a Page

The blue “Publish” button is located at the bottom right within both the landing page tool and the preview page.        

Note: You can edit, rename, pause, or delete a page after it has been published.  

Preview a Page

The blue “Preview” button is located at the bottom right of the landing page tool. When you are finished previewing your page, click the blue “Edit More” at the bottom right to return to your work in the landing page builder.

Note: If you click “My Landing Pages” (bottom left) instead of “Edit More,” you will be brought back to your full table of existing pages.

Edit a Page

Navigate to your full list of landing pages either by clicking the “Landing Pages” tab at the top of the page or “My Landing Pages” at the bottom. Identify the page you wish to edit, and mouse over it in the first column to make the downward arrow icon appear. Select “Edit Page” from this dropdown, which will send you back into the tool to make changes.

Rename a Page

Navigate to your full list of landing pages either by clicking the “Landing Pages” tab at the top of the page or “My Landing Pages” at the bottom. Identify the page you wish to rename, and mouse over it in the first column to make the downward arrow icon appear. Select “Rename Page” from this dropdown, enter new name, and save.

Pause or Activate a Page

Navigate to your full list of landing pages either by clicking the “Landing Pages” tab at the top of the page or “My Landing Pages” at the bottom. Identify the page you wish to pause, and mouse over it in the first column to make the downward arrow icon appear. Select “Pause Page” from this dropdown. This page will no longer be served, until you reactivate it by selecting “Activate Page” from the same dropdown menu.

Note: Any live links to a paused page will result in a 404 "Not Found" page. Having your ads return a 404 page is a major violation of Google AdWords policy, and may result in punitive action such as decrease in quality score.

Delete a Page

Navigate to your full list of landing pages either by clicking the “Landing Pages” tab at the top of the page or “My Landing Pages” at the bottom. Identify the page you wish to delete, and mouse over it in the first column to make the downward arrow icon appear. Select “Delete Page” from this dropdown.

Note: Deleting a landing page is a permanent action and cannot be reversed. Any live links to a deleted page will result in a 404 "Not Found" page. Having your ads return a 404 page is a major violation of Google AdWords policy, and may result in punitive action such as decrease in quality score.

View Collected Leads

Navigate to your full list of leads by clicking the “Leads” tab at the top of the page. Click on a specific lead to see detailed information in the window to the right of the table.  

Note: The “Start Date” and “End Date” above the landing page table can be used to view leads generated strictly within a constrained period of time. The search bar can be used freely to filter what is shown in the table.  

Export Leads

Navigate to your full list of leads by clicking the “Leads” tab at the top of the page. Find the blue “Export All Leads” button at the bottom left of this page and click to transfer your leads to a CSV Excel document and download to your computer.

Analyze Landing Pages

Navigate to your full list of landing pages either by clicking the “Landing Pages” tab at the top of the page or “My Landing Pages” at the bottom. Here you can view the # of views, # of leads, and conversion rate of each landing page, in addition to the averages across all of your pages.  

Note: The “Start Date” and “End Date above the landing page table can be used to view page activity strictly within a constrained period of time. The search bar can be used freely to filter what is shown in the table.  

 
 
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