Larry Kim - WordStream Founder & VP of Product Development

Larry Kim founded the company in 2007. He bootstrapped WordStream by providing search marketing consulting services while managing a team of engineers and marketers to productize various search engine marketing tasks. In August of 2008 he secured a Series A venture capital investment from Sigma Partners. In September 2008, he resigned as company president & CEO to focus on marketing and product management. Larry currently serves as Vice President of Product Development. He is responsible for all inbound marketing efforts as well as for defining WordStream products and features.

biography

Larry's background has been in software engineering, software product management, and product marketing (including SEO and PPC), for several widely-used software productivity tools over 10 years. Larry's prior roles include:

• Director of Marketing, DataDirect Technologies.
• Director of Marketing, Altova.
• Product Manager, Adobe (formerly Macromedia)
• Software Engineering Consulting (Various)
• Search Engine Marketing Consulting (Various)

Additionally, Larry is the author of 4 Award-Winning Books on Software Development:

• Professional JSP (Wrox Press)
• Professional J2EE Server Programming (Wrox Press)
• Java Server Pages Application Development (SAMS)
• The XMLSPY Handbook (John Wiley and Sons)

education

Larry received a B.Sc. Electrical Engineering (Honors) from the University of Waterloo, in Waterloo, Canada.

Articles, interviews and Publications

Larry is a frequent writer, and speaker in various search marketing forums and events.

Search Marketing Articles

• Build a Better Keyword Plan in 10 Easy Steps - iMedia Connection
• How-To Achieve the Best Results for PPC & SEO - WordStream Blog
• Key Search Marketing Tip: Get Your Keywords Organized - DM News
• Your Keywords: The PPC and SEO Goldmine in Your Own Backyard - Marketing Profs

Speaking Engagements

• Search Engine Strategies 2009 - San Jose
• Boston SEO, SEM & Affiliate Internet Marketing Networking Group Event

Webinar Presentations

• Is the Long Tail Dead? - Long Tail Search Marketing Webinar
• Advanced Keyword Research & Management Strategies - Arizona Interactive Marketing Association

Interviews

• Exclusive Interview with Larry Kim, WordStream Founder & VP of Product Development - SemGeek.com
• SEM Synergy interview on Inbound Marketing - Webmaster Radio (Audio)
  
• Keyword Management Tools for PPC & SEO - Online Marketing with RSS Ray (Audio)
  
• Interview of Larry Kim of WordStream - Search Engine Guide
• Search Engine Strategies (SES) Showcase - Webmaster Radio (Audio)

In the News

• Interview with Larry Kim on PPC Tools - SEMGeek
• WordStream Helps SEM Pros Streamline & Segment Keyword Lists (interview with Larry Kim) - Search Engine Land
• Plug in SEO - Interview with Larry Kim on Creating and Managing Keyword Taxonomies

Follow Larry on Twitter!

You can follow Larry on Twitter.

About WordStream

WordStream provides keyword research and organization solutions for continuously optimizing and expanding PPC marketing and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for researching keywords, discovering new keywords, grouping keywords, conducting Website analytics, search marketing workflow and for turning research into action.