Laura Taylor - VP of Acquisition and Experience Design
Laura Taylor is WordStream’s Vice President of Acquisition and Experience Design. On any given day Laura can be found fine-tuning WordStream's very own PPC campaigns, generating powerful email marketing campaigns and landing pages and continually evolving our website.
Laura is responsible for the entire journey of a prospect from arriving at our website, to providing tools for a prospect to consider our platform, to purchasing, and ultimately starting their relationship with WordStream. She is passionate about making all WordStream's touch-points world-class and on-brand and strives to elevate WordStream products and offerings to a best-in-class user experience.
Before joining WordStream, Laura spent 15 years at Molecular Inc., a digital marketing and internet technology agency. As part of the leadership team at Molecular, Laura worked to grow the company from a small technology shop to a thriving, robust digital agency. Laura has extensive experience in all aspects of digital marketing, strategy and experience design. She has worked with high-profile brands such as Nikon, Reebok, Staples, Talbots, and TJX developing innovative digital marketing applications and experiences. At Molecular she provided strategic and visionary leadership across organizations by driving innovation and the delivery of forward-thinking, client-focused solutions with an emphasis on conversion, quality and customer satisfaction.