Lesson Plan: PPC 101 [PPC U]
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PPC 101: Lesson Plan

In PPC 101, you'll learn the basics of pay-per-click marketing, including what PPC, also known as paid search advertising or search engine marketing, really is and how it works. You'll also learn your way around the most important terms to know, including the parts of an AdWords PPC account, like keywords and ad groups, as well as key PPC metrics such as click-through rate (CTR) and Quality Score.