WordStream Master Subscription Agreement
BY CLICKING THE "I ACCEPT" BUTTON DISPLAYED ONLINE AS PART OF THE ORDERING PROCESS OR SIGNING AN ORDER CONFIRMATION THAT REFERS TO THIS AGREEMENT, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS (THE "AGREEMENT") GOVERNING YOUR USE OF WORDSTREAM'S ONLINE SERVICE, INCLUDING BUT NOT LIMITED TO THE USE OF SOFTWARE COMPONENTS ON A HOSTED BASIS AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE "SERVICE"). IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS AND CONDITIONS, IN WHICH CASE THE TERMS "YOU" OR "YOUR" SHALL REFER TO SUCH ENTITY. IF YOU DO NOT HAVE SUCH AUTHORITY, OR IF YOU DO NOT AGREE WITH THESE TERMS AND CONDITIONS, YOU MUST SELECT THE "I DECLINE" BUTTON AND NOT SIGN THE ORDER CONFIRMATION, AND YOU MAY NOT USE THE SERVICE.
Subject to the terms of this Agreement, WordStream will provide you with use of the Service, including a browser interface and data encryption, transmission, access and storage. Your registration for, and/or use of, the Service shall be deemed to be your agreement to abide by this Agreement including any materials available on the WordStream website incorporated by reference herein, including but not limited to WordStream's privacy and security policies. For reference, a Definitions section is included at the end of this Agreement. WordStream offers multiple products and editions of its products. This Agreement governs all products and services offered through the WordStream website (the “Site”).
1. Privacy & Security; Disclosure
WordStream's privacy and security policies may be viewed online on the Site. WordStream reserves the right to modify its privacy and security policies in its reasonable discretion from time to time. Non-WordStream customers who receive communications may “opt out” of receiving future marketing and other communications from WordStream. WordStream customers will not have the option of opting out unless they terminate their account with WordStream in accordance with the terms of this Agreement. WordStream reserves the right to disclose who its customers are, including disclosure on the Site and in its marketing materials.
2. License Grant & Restrictions
WordStream hereby grants you a non-exclusive, non-transferable, limited, revocable, worldwide right to use the Service during the License Term, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. In the event that your online ordering process or your Order Confirmation provided for a specific number of Users, your license to use the Service is limited to the specified number of Users. All rights not expressly granted to you are reserved by WordStream and its licensors. You may not access the Service for purposes of monitoring its availability, performance or functionality, or for any other benchmarking, reverse engineering, or other competitive purposes. You shall not (i) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service, WordStream Technology or the WordStream Content in any way; (ii) modify or make derivative works based upon the Service, WordStream Technology or the WordStream Content; (iii) embed the Service as a "iframe" or "frame" from within another application; or (iv) reverse engineer or access the Service in order to (a) build a competitive product or service, (b) build a product using ideas, features, functions or graphics that are similar to those related to the Service, or (c) copy any ideas, features, functions or graphics of the Service. The Service cannot be shared or used by more than one individual unless (and solely to the extent that) the Order Confirmation allows for sharing within your internal organization. Sharing of the Service outside your organization is never allowed. The proper assignment of username and passwords for the Service and adherence to all terms of this Agreement and Order Confirmation are your sole responsibility. You are responsible for maintaining the confidentiality of your usernames, passwords and accounts. Usernames and passwords may not be shared by more than one individual, and may not be transferred from one individual to another unless the original User no longer requires, and is no longer permitted, access to the Service. You may use the Service only for your internal business purposes and shall not: (i) send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs; (ii) interfere with or disrupt the integrity or performance of the Service or the data contained therein, or WordStream’s sites, servers or networks; (iii) attempt to gain unauthorized access to the Service or its related systems or networks; or (iv) take any action that imposes an unreasonably or disproportionately large load on WordStream’s infrastructure. WordStream shall be entitled to adjust the scope of the Service and the underlying technical infrastructure to reflect the continuing development of the Service and technical advances.
3. Your Responsibilities
You are responsible for all activity occurring under your User accounts and shall abide by all applicable local, state, national and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data privacy, international communications and the transmission of technical or personal data. You shall: (i) notify WordStream immediately of any unauthorized use of any password or account or any other known or suspected breach of security; (ii) report to WordStream immediately and use best efforts to stop immediately any copying or distribution of WordStream Content that is known or suspected by you or your Users; (iii) not impersonate another WordStream user or provide false identity information to gain access to or use the Service; (iv) not use the Service to defame, abuse, harass, threaten or otherwise violate the legal right of others; (v) publish, post, upload, email, distribute or disseminate any defamatory, misleading, infringing or unlawful content; or (vi) collect, store or transmit personal information about individuals or any information that is subject to applicable privacy laws or regulations.
4. Account Information and Data
WordStream does not own any keyword data, information, performance data, paid search campaigns or material that you submit to the Service in the course of using the Service (collectively, "Customer Data"). You hereby grant WordStream a worldwide, royalty-free, non-exclusive right during the License Term to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Data for the sole purposes of (i) processing your Customer Data in connection with providing the Service to you, and (ii) storing or hosting the Customer Data in a remote database or on the Site for access by your Users. Your private Customer Data s accessible only to you and persons explicitly authorized by you; data is NOT shared with other customers, or with any other third party; provided that WordStream reserves the right to use your Customer Data in order to compile, analyze and disclose to third parties aggregated metrics, data and trends related to the use of its offerings as long as such metrics, data and trends do not contain uniquely identifiable Customer Data. You, not WordStream, shall have sole responsibility for the accuracy, quality, integrity, legality, appropriateness, and intellectual property ownership or right to use all Customer Data, and WordStream shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. Use of the Service is subject to existing laws and legal processes. Nothing contained in this Agreement will limit WordStream’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Service, which may include disclosing your Customer Data to the applicable authorities.
5. Intellectual Property Ownership
WordStream alone (and its licensors, where applicable) shall own all right, title and interest, including all related Intellectual Property Rights, in and to the WordStream Technology, the WordStream Content and the Service and any derivatives, suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Service, and any aggregated metrics, data and trends compiled by WordStream. This Agreement is not a sale and does not convey to you any rights of ownership in or related to the Service, the WordStream Technology or the Intellectual Property Rights owned by WordStream, Inc. The WordStream name, the WordStream logo, and the product and service names associated with the Service and WordStream Content are trademarks of WordStream or third parties, and no right or license is granted to use them hereunder. The Site may include trademarks, service marks or logos of third parties, all of which are the property of their respective owners. In addition, all content published on the Site belongs to WordStream and/or its licensors under applicable copyright law.
6. Third Party Interactions
During use of the Service, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or sponsors showing their goods and/or services through the Service. Any such activity, and any terms, conditions, warranties or representations associated with such activity, are solely between you and the applicable third party. WordStream and its licensors shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party. WordStream does not endorse any sites on the Internet that are linked through the Service. WordStream provides these links to you only as a matter of convenience, and in no event shall WordStream or its licensors be responsible for any content, products, or other materials on or available from such sites. WordStream provides the Service to you pursuant to the terms and conditions of this Agreement. You recognize, however, that certain third-party providers of ancillary software, hardware or services may require your agreement to additional or different license or other terms prior to your use of or access to such software, hardware or services. Service features that interoperate with the Google AdWords or Microsoft adCenter programs depend on the continuing availability of the Google AdWords or Microsoft adCenter, as the case may be, application programming interface ("API") and program for use with the Services. If Google Inc. or its affiliates (“Google”) or Microsoft, Inc. or its affiliates (“Microsoft”) ceases to make the Google AdWords API or program, or Microsoft adCenter API or program, as the case may be, available on reasonable terms for the Services, WordStream may cease providing such Service features and you shall have no payment obligations with respect to such Service features for periods following such cessation.
7. Charges and Payment of Fees
You shall pay all fees or charges to your account in accordance with the fees, charges, and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen edition of the Service at the fee currently in effect. All payments must be made in advance. Payments may be made on a monthly, annual or one-time basis, and amounts owed are payable via automated recurring credit card payment or electronic invoices. All payment obligations are non-cancelable and all amounts paid are non-refundable. You must provide WordStream with a valid credit card or annual or one-time prepayment as a condition to signing up for the Service. You hereby represent that you are authorized to provide any credit card you use to sign up for the Service. An authorized License Administrator may adjust the Service edition by executing an additional written Order Confirmation or using the web-based customer administration system within the WordStream product if it applies. Changes to the Service edition will result in an adjustment to your fees, and will be subject to the following: (i) the term for the new fees and new Service edition will be coterminous with the preexisting License Term (either Initial Term or Renewal Term, as the case may be); (ii) Service fees will be the then current, generally applicable license fee; (iii) any fee increase that results from changes made in the middle of a billing month will be charged in full on a pro-rated basis for the portion of the billing month following such change; and (iv) any fee reduction that results from changes made in the middle of a billing month will not take effect until the next billing month and no partial refunds will be given. WordStream reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least 30 days prior notice to you, which notice may be provided by e-mail. All pricing terms are the confidential information of WordStream, and you agree not to disclose them to any third party.
8. Billing and Renewal
WordStream charges and collects in advance for use of the Service. WordStream will automatically renew your subscription as described below, and bill your credit card or submit electronic invoices as mutually agreed upon. The renewal charge will be equal to the Service fee in effect during the prior term, unless WordStream has given you at least 30 days prior written notice of a fee increase, which shall be effective upon renewal and thereafter. Fees for other services will be charged on an as-quoted basis. WordStream's fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on WordStream's income. You agree to provide WordStream with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within 30 days of any change to it. If the contact information you have provided is false or fraudulent, WordStream reserves the right to terminate your access to the Service in addition to any other legal remedies. All invoices and payments to WordStream will be in US $. If you believe your invoice is incorrect, you must contact WordStream in writing within 45 days of the date of the invoice setting forth details regarding the inaccuracy to be eligible to receive an adjustment or credit.
9. Non-Payment and Suspension
In addition to any other rights granted to WordStream herein, WordStream reserves the right to suspend or terminate this Agreement and your access to the Service if your account becomes delinquent (falls into arrears). Delinquent invoices (accounts in arrears) are subject to interest of 1.5% per month on any outstanding balance, or the maximum rate permitted by law, whichever is less, plus all expenses of collection. You will continue to be charged for the Service during any period of suspension. If you or WordStream initiates termination of this Agreement, you will be obligated to pay the balance due on your account for the applicable Initial Term or Renewal Term, as the case may be, computed in accordance with the Charges and Payment of Fees section above. You agree that WordStream may charge such unpaid fees to your credit card or otherwise bill you for such unpaid fees. WordStream reserves the right to impose a reconnection fee in the event you are suspended and thereafter request access to the Service. You agree and acknowledge that WordStream has no obligation to retain Customer Data and that such Customer Data may be irretrievably deleted if your account is 30 days or more delinquent.
This Agreement commences on the Start Date. For all editions or versions of the product, the ”Initial Term” will be as you elect during the online subscription process or as otherwise mutually agreed upon in the Order Confirmation. Upon the expiration of the Initial Term, this Agreement will automatically renew for successive renewal terms equal in duration to the Initial Term (or one year, if the Initial Term is greater than one year) (each, a “Renewal Term”) at WordStream's then current fees, unless either party gives Sufficient Written Notice. “Sufficient Written Notice” will be thirty (30) days prior to the expiration of the Initial Term or applicable Renewal Term, unless otherwise agreed in the Order Confirmation. In the event this Agreement expires or is terminated for any reason, you agree to extract your Customer Data from the WordStream platform prior to the effective date of such expiration or termination. You agree and acknowledge that WordStream has no obligation to retain the Customer Data, and may delete such Customer Data 30 days after expiration or termination. The following sections shall survive any expiration or termination of this Agreement: 1, 4, 5, 7, 9, 10 and 13 – 22, 23 (to the extent set forth therein) and 24.
11. Termination for Cause
Any breach of your payment obligations or unauthorized use of the WordStream Technology or Service will be deemed a material breach of this Agreement. Without limiting its ability to pursue other remedies, WordStream, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement.
12. Representations & Warranties
Each party represents and warrants that it has the legal power and authority to enter into this Agreement. WordStream represents and warrants that it will provide the Service in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Service will perform substantially in accordance with the online WordStream help documentation (as may be updated from time to time) under normal use and circumstances. In the event the Service fails to perform substantially in accordance with such help documentation, and you promptly notify WordStream, WordStream will modify the Service and/or the documentation so that it conforms. The foregoing is your sole and exclusive remedy for WordStream’s failure to satisfy the foregoing representation. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service and that your billing information is correct.
13. Mutual Indemnification
You shall indemnify and hold WordStream, its licensors and each such party's parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys' fees and costs) arising out of or in connection with: (i) a claim alleging that use of the Customer Data infringes the rights of, or has caused harm to, a third party; (ii) a claim, which if true, would constitute a violation by you of your representations and warranties; (iii) a claim arising from the breach by you or your Users of this Agreement; or (iv) any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you, provided in any such case that WordStream (a) gives written notice of the claim promptly to you; (b) gives you sole control of the defense and settlement of the claim (provided that you may not settle or defend any claim unless you unconditionally release WordStream of all liability and such settlement does not affect WordStream's business or Service); (c) provides to you all reasonably available information and assistance; and (d) has not compromised or settled such claim. WordStream shall indemnify and hold you and your parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys' fees and costs) arising out of or in connection with a claim alleging that the Service directly and knowingly infringes a copyright, a U.S. patent issued as of the Effective Date, or a trademark of a third party; provided that you (a) promptly give written notice of the claim to WordStream; (b) give WordStream sole control of the defense and settlement of the claim (provided that WordStream may not settle or defend any claim unless it unconditionally releases you of all liability); (c) provide to WordStream all reasonably available information and assistance; and (d) have not compromised or settled such claim. WordStream shall have no indemnification obligation, and you shall indemnify WordStream pursuant to this Agreement, for claims arising from any infringement arising from the combination of the Service with any of your products, services, hardware or business process(es). If as a result of any infringement by the Service (other than as described in the preceding sentence) your use of the Service is enjoined by a court of law, WordStream will either modify the Service to make it non-infringing, acquire a license for you to continue using the Service, or if neither option is possible, refund to you the applicable fees paid by you in advance.
14. Disclaimer of Warranties
WORDSTREAM AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICE OR ANY CONTENT. WORDSTREAM AND ITS LICENSORS DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICE AND ALL CONTENT IS PROVIDED TO YOU STRICTLY ON AN "AS IS" BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY WORDSTREAM AND ITS LICENSORS.
15. Internet Delays
WORDSTREAM'S SERVICES MAY BE SUBJECT TO LIMITATIONS, DELAYS, AND OTHER PROBLEMS INHERENT IN THE USE OF THE INTERNET AND ELECTRONIC COMMUNICATIONS. WORDSTREAM IS NOT RESPONSIBLE FOR ANY DELAYS, DELIVERY FAILURES, OR OTHER DAMAGE RESULTING FROM SUCH PROBLEMS.
16. Limitation of Liability
IN NO EVENT SHALL WORDSTREAM’S AGGREGATE LIABILITY EXCEED THE AMOUNTS ACTUALLY PAID BY AND/OR DUE FROM YOU IN THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. IN NO EVENT SHALL EITHER PARTY AND/OR ITS LICENSORS BE LIABLE TO ANYONE FOR ANY INDIRECT, PUNITIVE, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES OF ANY TYPE OR KIND (INCLUDING LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH THIS SERVICE, THE WORDSTREAM TECHNOLOGY OR CONTENT, INCLUDING BUT NOT LIMITED TO THE USE OR INABILITY TO USE THE SERVICE, OR FOR ANY CONTENT OBTAINED FROM OR THROUGH THE SERVICE, ANY INTERRUPTION, INACCURACY, ERROR OR OMISSION, REGARDLESS OF CAUSE IN THE CONTENT, EVEN IF THE PARTY FROM WHICH DAMAGES ARE BEING SOUGHT OR SUCH PARTY'S LICENSORS HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
17. Additional Rights
Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.
18. Local Laws and Export Control
The Service provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of other applicable countries. You acknowledge and agree that the Service shall not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to countries as to which the United States or any other applicable country maintains an embargo (collectively, "Embargoed Countries"), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury's List of Specially Designated Nationals or the U.S. Department of Commerce's Table of Denial Orders (collectively, "Designated Nationals"). The lists of Embargoed Countries and Designated Nationals are subject to change without notice. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of an Embargoed Country or Designated National. You agree to comply strictly with all U.S. and other applicable export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required. The Service may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000. WordStream and its licensors make no representation that the Service is appropriate or available for use in other locations. If you use the Service from outside the United States of America, you are solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries. Any diversion of the WordStream Content contrary to United States or other applicable law is prohibited. None of the WordStream Content, nor any information acquired through the use of the Service, is or will be used for nuclear activities, chemical or biological weapons, or missile projects, unless specifically authorized by the United States government and other applicable governmental bodies for such purposes.
WordStream may give notice by means of a general notice on the Service, electronic mail to your e-mail address on record in WordStream's account information, or by written communication sent by first class mail or pre-paid post to your address on record in WordStream's account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to WordStream (such notice shall be deemed given when received by WordStream) at any time by any of the following: letter to WordStream delivered by nationally recognized overnight delivery service or first class postage prepaid mail to WordStream, in either case, addressed to the attention of: VP of Finance.
20. Modification to Terms
WordStream reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.
21. Assignment; Change in Control
This Agreement may not be assigned by you without the prior written approval of WordStream but may be assigned without your consent by WordStream to (i) a parent or subsidiary, (ii) an acquirer of assets, or (iii) a successor by merger. Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a direct competitor of WordStream directly or indirectly owning or controlling 50% or more of you shall entitle WordStream to terminate this Agreement for cause immediately upon written notice.
22. Free Trials
In the event that you are being provided with a free trial under this Agreement, all provisions of this Agreement pertaining to warranties by WordStream, indemnification by WordStream, payment obligations and similar shall not apply. In addition, notifications provided through the Service indicating the remaining number of days in the free trial shall constitute notice of termination. Further, WordStream may terminate a free trial at any time and for any reason.
23. PPC Express
In the event you have submitted an Order Confirmation form for WordStream’s PPC Express service (or any successor service) (the “PPC Express Service”), the additional terms set forth in this Section 23 shall apply. The PPC Express Service shall be included in the definition of “Service” for all purposes of this Agreement, including without limitation for purposes of disclaimers of warranties and limitations of liability; provided that in the event of any conflict between the terms of this Section 23 and the terms of any other provision of this Agreement, the terms of this Section 23 shall govern.
Except as set forth herein, (i) WordStream shall set up a new Google AdWords account and Microsoft adCenter account under WordStream’s channel relationship with each of these entities (sub-accounts), (ii) you shall suspend or disable any direct account you maintain for Google AdWords and Microsoft adCenter for the duration of the term of the PPC Express Service, and (iii) WordStream agrees to provide you with reports twice per month setting forth certain metrics regarding your sub-accounts, in such form as WordStream shall reasonably determine. Without limiting any rights of WordStream hereunder, WordStream may terminate the PPC Express Service, and your sub-accounts with Google and/or Microsoft, as provided in Section 6 and Section 11 of this Agreement. You hereby agree to comply with all payment terms set forth in the Order Confirmation for the PPC Express Service.
You are solely responsible for all text, logos, images and URLs (“Customer Content”), all advertisements and any web site reachable from the advertisements provided by you in connection with the PPC Express Service. You hereby represent, warrant and covenant to WordStream and its third party suppliers that (i) any Customer Content you provide is and shall be accurate, complete and current, (ii) you have all necessary rights and are fully authorized to publish the Customer Content and create or have created advertisements in connection with the PPC Express Service, and (iii) all Customer Content complies with the requirements set forth by Google and Microsoft on their respective websites with respect to the Google AdWords and Microsoft adCenter programs, as the case may be, including the trademark policies, editorial guidelines and creative limitations posted therein. You hereby authorize WordStream to allow such Customer Content and advertisements to be published throughout the network of advertising channels operated by Microsoft and Google, and their network of participating websites and other distribution outlets. You further represent, warrant and covenant to WordStream and its suppliers that (a) at all times during the term of the PPC Express Service you shall comply with all applicable law, (b) you will not generate, or encourage others to generate, automated or fraudulent impressions or clicks of advertisements on any Google or Microsoft advertising network, (c) your use of the Google AdWords program or Microsoft adCenter program is not for personal, family or household purposes, and (d) your advertisements do not and will not advertise illegal activity or constitute illegal or fraudulent business practices in the jurisdiction in which the advertisements are displayed.
Further, you acknowledge and agree that Microsoft and/or Google may, in its sole discretion, (i) edit your Customer Content for size and fit purposes, (ii) label any advertisement as a “sponsored site,” “advertisement” or similar designation for clarification purposes, (iii) create advertisements based upon the Customer Content and other specifications provided by WordStream through the applicable API, and (iv) create, delete, modify and optimize your sub-account.
WordStream does not own any Customer Content or advertisements provided by you hereunder, provided that you hereby grant WordStream a worldwide, royalty-free, non-exclusive right to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Content and advertisements for the sole purpose of providing you with the PPC Express Service. You shall retain ownership of all reports provided by WordStream under this Section 23, provided that you hereby grant WordStream a royalty-free, non-exclusive license to use such reports solely for its internal purposes. Due to the fact that the Google and Microsoft sub-accounts are not designed for direct access by customers, WordStream shall retain ownership of all sub-accounts created under your name with Google and/or Microsoft. You hereby acknowledge and agree that WordStream may use keywords that are identical or similar to those it submits on your behalf in connection with its provision of the PPC Express Service or any other service to its other customers.
You hereby agree to indemnify, defend and hold WordStream harmless from and against any and all loss, liability and expense (including reasonable attorneys’ fees) suffered or incurred by reason of any claims, proceedings or suits based on or arising out of (i) your breach of any of the representations, warranties or covenants set forth in this Section 23, or (ii) your Customer Content, advertisements or web sites, except to the extent of WordStream’s gross negligence or willful misconduct. WORDSTREAM HEREBY DISCLAIMS ALL REPRESENTATIONS, WARRANTIES AND CONDITIONS, EXPRESS OR IMPLIED, RELATING TO THE PPC EXPRESS SERVICE, INCLUDING REPRESENTATIONS AS TO (A) THE QUALITY OF THE GOOGLE ADWORDS OR MICROSOFT ADCENTER PROGRAM, SITE OR API, THE GOOGLE OR MICROSOFT ADVERTISING NETWORK OR ANY ASSOCIATED PRODUCTS OR SERVICES, AND (B) THE EFFECT THE ADVERTISEMENTS MAY HAVE ON YOUR BUSINESS. This paragraph and the preceding paragraph shall survive any expiration or termination of the PPC Express Service or this Agreement.
This Agreement shall be governed by Massachusetts law and controlling United States federal law, without regard to the choice or conflicts of law provisions of any jurisdiction, and any disputes, actions, claims or causes of action arising out of or in connection with this Agreement or the Service shall be subject to the exclusive jurisdiction of the state and federal courts located in Boston, Massachusetts. No text or information set forth on any other purchase order, preprinted form or document (other than an Order Confirmation, if applicable) shall add to or vary the terms and conditions of this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provision(s), with all other provisions remaining in full force and effect. No joint venture, partnership, employment, or agency relationship exists between you and WordStream as a result of this Agreement or use of the Service. The failure of WordStream to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by WordStream in writing. This Agreement, together with any applicable Order Confirmation, comprises the entire agreement between you and WordStream and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding the subject matter contained herein. In the event that any of your Users are contractors to your organization, you agree that such contractors shall be required by written agreement to comply with all applicable restrictions set forth in this Agreement, and you shall be fully liable for and indemnify WordStream with respect to any failure of any contractor to so comply.
As used in this Agreement now or hereafter associated herewith: "Start Date" means the earlier of either the date this Agreement is accepted by selecting the "I Accept" option presented on the screen after this Agreement is displayed or the date listed as the start date on the Order Confirmation; "Initial Term" means the initial period during which you are obligated to pay for the Service equal to the billing frequency selected by you during the subscription process; "Intellectual Property Rights" means unpatented inventions, patent applications, patents, design rights, copyrights, trademarks, service marks, trade names, domain name rights, mask work rights, know-how and other trade secret rights, and all other intellectual property rights, derivatives thereof, and forms of protection of a similar nature anywhere in the world; "License Administrator(s)" means those Users designated by you who are authorized to purchase licenses online through the Site or by executing written Order Confirmations and to create User accounts and otherwise administer your use of the Service; "License Term(s)" means the period(s) during which a specified number of Users are licensed to use the Service pursuant to the Order Confirmation(s); "Order Confirmation(s)" means the form evidencing the initial subscription for the Service and any subsequent Order Confirmations submitted online through the Site or in written form, specifying, among other things, the number of Users, if applicable, and other services contracted for (including, if applicable, the PPC Express Service), the applicable fees, the billing period, the payment method, and other charges as agreed to between the parties, each such Order Confirmation to be incorporated into and to become a part of this Agreement (in the event of any conflict between the terms of this Agreement and the terms of any such Order Confirmation, the terms of this Agreement shall prevail); "WordStream" means WordStream, Inc., a Delaware corporation, having its principal place of business at 177 Huntington Ave., 16th Floor, Boston, MA, 02115, USA; "WordStream Technology" means all of WordStream's proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to you by WordStream in providing the Service; "Service(s)" means the specific edition of WordStream's online search engine marketing services, developed, operated, and maintained by WordStream, accessible via http://www.WordStream.com or another designated web site or IP address, and any ancillary online or offline products and services provided to you by WordStream, to which you are being granted access under this Agreement, including without limitation the WordStream Technology, the WordStream Content and any support services agreed to by WordStream; "User(s)" means your employees, representatives, consultants, contractors or agents who are authorized to use the Service and have been supplied user identifications and passwords by you (or by WordStream at your request). “WordStream Content” means any thought leadership published or otherwise made available by WordStream, including without limitation white papers, blog content, newsletters and any other publications.
Questions or Additional Information
If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to firstname.lastname@example.org.