Motorola and Google: Mobile Device Takeover
Google purchased Motorola in 2012 in an effort to combine Motorola’s lineup of existing mobile devices with Google’s popular Android operating system.
Initially Google wanted Motorola for its mobile technology patents, which would give Google muscle power in the increasingly vicious patent wars. However, under the FTC settlement, Google was forced to allow competitors access to the patents which Google spent big money to obtain. This resulted in $12.5 billion dollars flushed down the drain for Google.
While this failed Motorola strategy was a blow to Google’s mobile device plan, Google is recovering with releasing new smartphones and tablets that directly compete with iPhones and iPads, especially with the coveted upcoming X-Phone.