Navigational Query: What Is a Navigational Query?

A navigational query is a search query entered with the intention of finding a particular website or webpage. For example, users may enter "youtube" into Google's search bar to find the YouTube site rather than entering the URL into a browser's navigation bar.

Trying to rank for navigational keywords related to other brands can be a losing battle.

Learn more about different types of search query:

The 3 Types of Search Queries & How to Target Them

What's a Good Quality Score for Each Keyword Type?