Understanding Negative Match Types

Get a refresher understanding the different negative match types in this quick video tutorial.

Topics include:

  • What are Negative Match Types? - 0:26

  • Learning the Match Types - 0:54

  • Broad Match Negatives - 1:09

  • Phrase Match Negatives - 2:33

  • Exact Match Negatives - 3:30

  • Match Type Strategies - 4:08

  • When to use Negatives in your account - 4:19

  • Why use Negatives in your account - 5:00

 

 

 
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