The not-so-secret secret to mastering AdWords 

Welcome to the first edition of our redesigned newsletter! Once per month, we'll be bringing fresh search marketing tips and insights, important industry developments, commentary and WordStream announcements straight to your inbox. As always, we'd love to hear from you. Drop us a line with any thoughts or questions about WordStream, the newsletter, or your PPC and SEO struggles. 

Four AdWords success stories, one guiding principle 

Google recently publicized a series of videos outlining AdWords customer success videos. We noticed that these four stories really all boil down to one: AdWords success depends on keyword and campaign organization. For example, in the below video Google's Amanda Kelly stresses the importance of keyword expansion—we absolutely agree, and the key to managing large numbers of keywords is proper organization. 

Google announces long-rumored Chrome OS 

The King of Search makes so many announcements these days (Google Wave! Google Squared! Apps are out of beta!) that it's hard to drum up too much excitement about another one—it's not quite "Christmas in July" as Matt Cutts tweeted on July 8. Nonetheless, the blogosphere got talking and was quick to divide itself into three camps: The Google operating system, due in fall, could be the next big thing, the next big threat, or the next big "Who cares?" Greg Sterling of Search Engine Land nicely rounds up the reactions.

A word with the experts: Jim Jansen and Eric Lander

We’ve had a chance to pick the brains of a couple very interesting search personalities recently on the WordStream blog. We talked with search behavior expert Jim Jansen on click behavior, Twitter and the potential for a "Google killer." Read the full interview for Jansen's thoughts on the "integrated SERP" of the future and what it will take to change the search game. Also check out our interview with Eric Lander, search specialist and independent consultant, on how Google is like the mob and search is like the Wild West.

WordStream takes home MITX Promise Award

In the words of founder Larry Kim, it was an honor just to be nominated … but far more thrilling to win! At its 6thAnnual Technology Awards, the Massachusetts Innovation and Technology Exchange chose WordStream as the winner of the PricewaterhouseCoopers Promise Award for Online Advertising. WordStream was selected from six finalists and many more applicants in its category to take home the award, created for young technology companies that show extraordinary potential. Kim said, "It's very rewarding to be recognized as an innovator by MITX, since we share a commitment to finding solutions that increase the productivity and effectiveness of marketers working in the digital age. We thank our customers for their continued support."