Writing High-Performance Title Tags for SEO

One of the most important pieces of copy for SEO purposes is the title tag. Having a strong, relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers. That's why we've done rigorous testing to find out what works and what doesn't. In this detailed post, Ken Lyons explains the benefits of developing a title tag formula and how to do it, step by step.

Microsoft and Yahoo: Together at Last?

In a month full of big stories in search, the long-anticipated Microsoft-Yahoo deal takes the trophy for biggest. The partnership—which gives Microsoft access to Yahoo's search technology, and means Yahoo search will be powered by Bing—further positions the Redmond giant to compete with Google. How do we feel about the deal? Ambivalent. Director of marketing Tom Demers explains why he's torn in a guest piece at Search Engine Journal—learn why the consolidation is likely to simplify PPC, but complicate matters for SEO.

Search Engine Strategies San Jose Is a Wrap

We're still recovering from late nights and a red eye back from San Jose, but we had an awesome time at SES. Founder and resident genius Larry Kim closed out the show with a presentation on WordStream's role in "Brainstorming the Paid Search Super Tool." Check out our wrap-up of the conference including our picks for coverage and a list of the fantastic people we met.

The 10 Benefits of Keyword Management

Download our new free white paper and learn 10 ways that practicing keyword management can benefit both pay-per-click and organic search marketing campaigns.