Online SEO Tools: Drive More Value Through Organic Search

WordStream offers a suite of online SEO tools to help you perform search engine optimization tasks more effectively and efficiently. Our SEO tools are helpful for people at every level of experience and stage of development, from those just starting to optimize a blog or website to companies undergoing large-scale SEO and PPC initiatives.

WordStream's online SEO management tools help search marketers accomplish a number of tasks that are key for proper search engine optimization, including:

• Keyword research and discovery
• Keyword grouping and organization
• Keyword analysis

WordStream's search marketing tools can even help you apply gains from SEO to pay-per-click campaigns, so your search marketing efforts go farther. Read on to learn how to use WordStream to drive more traffic and leads through organic search.

The Free Keyword Tool by WordStream for Online SEO Research

The basis of any SEO initiative is keywords—SEO keywords are the words and phrases that potential visitors and customers use to find sites, products and services like yours. Being able to "speak the language" of these search engine users and anticipate how they search is crucial to being found, and the more keywords you rank for in the SERPs (and the higher your site ranks), the better your traffic and conversion numbers will look.

WordStream's Free Keyword Tool is a terrific way to get started on keyword research. This online SEO keyword tool is a notable step up from other popular keyword suggestions tools you can find online. Why? For starters:

• It's free: Most free SEO keyword tools put a cap on your access, only returning a short list of keywords and then forcing you to upgrade for more complete results. WordStream's keyword tool always gives you access to your complete list (often thousands or tens of thousands of keywords), 100% free of charge.
• It's faster: The tool provides near-instantaneous results to your query.
• It's more comprehensive: We constantly update and index over 1 billion unique keywords, amounting to more than a trillion search queries, from diverse sources, so we can offer you the most accurate and comprehensive keyword data available.

To use the free keyword tool, just visit WordStream.com/Keywords and enter a word or phrase. You can see up to 100 of your results; to get the full list, simply enter your email address and we'll send it to you in a zipped .csv file.

The Importance of Keyword Management for SEO

Having so many keywords at your disposal is extremely helpful for SEO. You could never come up with so many keywords on your own, and most keyword tools only provide the most common and popular keywords for a given topic—which makes those keywords highly competitive and therefore difficult to rank for.

Long-tail, niche keyword terms are less competitive and also tend to show more intent, so they often drive conversions, not just traffic. However, a keyword list that extends into the long tail of search can very quickly become disorganized and unmanageable. How are you supposed to maintain control of hundreds of thousands of keywords in a spreadsheet?

The answer is keyword management—a set of best practices that allow you to get more mileage out of keywords and increase your productivity as a search marketer.

Practicing keyword management for SEO means taking advantage of tools that help you:

• Group keywords into small, manageable segments: This is crucial for well-managed SEO. Grouping keywords semantically enables you to create content around related keywords with more efficiency. Your keyword group structure can also inform your information architecture; logical, user-friendly site design is important for search engine optimization.
• Practice ongoing, personalized keyword discovery: While our free keyword tool is great for getting started, the best keyword source for SEO, in the end, is your own customers. The best keyword tools tap into your own site data so you can leverage the keywords that real visitors have used to find your site and further optimize your content with that insight. It's also important to continue to aggregate new keywords over time so your SEO efforts can expand and improve.
• Act on your keyword analytics: Most keyword analytics applications provide useful information about which keywords are and aren't performing on your site, but stop there—you can't actually do anything with that data to improve results. An SEO management tool should allow you not only to analyze but also to take action.

WordStream's Online SEO Management Tools

WordStream's keyword management solution is an online SEO and PPC workbench that does all of the above and more. Our SEO tools provide benefits including:

• Fast, powerful keyword grouping capabilities
• A dynamic, rules-based database structure that learns as you use it
• Collaborative workflow tools to keep multiple team members on track
• Actionable analytics to encourage data-driven decision making

WordStream is a cost-effective, scalable SEO solution that improves the quality and relevance of your site while increasing productivity.

Learn More About WordStream SEO Tools

To learn more:

• Watch a video demo of our keyword management solution
• Read our free white paper on SEO best practices and learn how to drive more value through organic search.