Pay-Per-Click Affiliate Marketing: Why PPC Affiliates Need Better Keyword Tools

Pay-per-click (PPC) affiliate marketing is a fiercely competitive field of search. Marketers recieve revenue from the actions that website visitors take, including clicks, impressions, and leads.

Profitable PPC affiliates operate on very large scales and at very high efficiencies. And the landscape is only getting less conducive to PPC affiliate success, no thanks to sometimes uncooperative search engines treating legitimate affiliate PPC sites as spam. 

Other Types of Affiliate Marketing

  • Pay per impression affiliate - Advertisers receive revenue based on the number of impressions ads served on their website are viewed by visitors. These are often seen in niche websites with a targeted audience.
  • Pay per lead affiliate - Advertisers are compensated for attracting website visitors who fill out enough information in a web form to be sold off to other companie. These are often offered by financial services.
  • Pay per action affiliate - Advertisers earn revenue based on the number of defined actions from the network ads that live on their affiliate websites.

To overcome these challenges, you need to quickly uncover profitable keyword niches before the competition can get to them. Typical keyword search and competitive tools like SpyFu and Keyword Spy can't help you there! 

A keyword management solution can, by offering the ability to segment and manage millions of keywords in minutes. Without powerful keyword grouping and organization tools, your results will certainly stagnate and possible degrade. Read on to learn how WordStream can help you achieve your pay-per-click affiliate marketing goals. 

How Keyword Management Benefits Pay-per-click Affiliate Marketers

To operate on the massive scales necessary to make a living as an affiliate marketer, you need to practice ongoing, iterative keyword research. Typical keyword suggestions tools will be worthless in this regard—they return limited numbers of highly popular, competitive keywords that everyone else is already bidding on. But you need access to hundreds of thousands of targeted, high-intent keywords. This will require tapping into the long-tail of search.

WordStream makes this possible by enabling continuous keyword discovery. You can import a constant stream of long-tail keyword phrases into your database, and not just any keywords—they'll be highly relevant and specific to your website because they come from private sources like your own Web server log files and the new visitors finding your site through search every day. Having the right keywords is even more important for affiliate PPC than having an extensive list. After all, traffic alone isn't enough—you need to push targeted traffic to an affiliate website to drive sales and make money. 

It gets better: Grouping and organizing your growing list is much faster than it would be in a clunky spreadsheet like Microsoft Excel. WordStream's keyword grouping tools suggest segmentations based on volume and frequency and then automatically sort your keywords into a manageable hierarchy, even as your database reaches the millions. This provides a clear overview of your keywords so you can take definitive action for PPC affiliate campaigns. 

Connect Analytics with Action for Better Affiliate Marketing

That taking action element is important for any Web marketing effort, but especially in pay-per-click affiliate marketing. You need to act fast and act often to stay on top of changing markets. 

WordStream makes it easy to take informed, data-driven actions on analytic insights. You can easily track click-through rate (CTR) and visitor and conversion data, down to the level of a single keyword, for a huge array of keyword phrases. Then you can adjust your affiliate program as necessary to increase Quality Score and maximize results, all in the same actionable platform. It takes just a few clicks to segment keywords into groups, convert those groups into PPC ad groups, write clickable text ads for each group, delete unprofitable keywords, designate negative keywords and more.

Treat SEO and PPC as Complementary for Profitable Affiliate Marketing

Another benefit of the WordStream keyword management solution is that it views search engine optimization and pay-per-click efforts as intertwined and complementary. These two search marketing practices can inform and improve each other. WordStream is a unified platform for keyword analytics and PPC marketing, so insights in one area can naturally flow into the other. 

The results of your pay-per-click affiliate marketing program can be applied toward natural SEO. Track your best-performing PPC keywords and use those same proven keywords for on-page SEO as well as in title and meta tags, URLs and so on. In addition, the structure of your PPC ad groups should inform your information architecture. Your well-organized keyword taxonomy translates not just into high-performing ad groups, but also into a navigable site design. 

With a user-friendly website and relevant, optimized landing pages, you'll enjoy high rankings in organic SERPs, driving more clicks and generating more leads and sales to increase your affiliate profits.

Paid Search Marketing