Pay-Per-Click Audit: Try Our Free PPC Audit Tool

PPC Audits are essential for creating top-notch pay-per-click campaigns. A PPC audit enables small businesses to review their PPC account and discover specific areas that need improvement. AdWords audits are one of the more common PPC audits.

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We understand the importance of pay per click audits for marketers trying to craft high-performing PPC accounts for their businesses. That’s why we’ve created the free Pay Per Click Audit tool.

PPC Campaign Audit

Our PPC campaign audit lets businesses of all sizes see how they stack up against other PPC marketers in similar spend brackets. The PPC Audit also shows advertisers:

  • What is wrong in their PPC accounts

  • What can be done to improve the account’s performance

  • The results that can be expected if recommended changes are made

Pay per click audits are vital for any business wanting to optimize their PPC accounts, but often PPC audit programs are expensive and out of budget, which is why we’ve made the PPC Audit Tool absolutely free for everyone.

How to Do a PPC Audit: Use WordStream's Pay-Per-Click Audit Tool!

If you’re wondering how to do a PPC audit, you don’t need to worry—the Pay Per Click Audit does all the work for you, providing you with an instant report of your PPC account performance complete with actionable recommendations for improvements.

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The PPC Audit Tool:

  • Is easy to use and understand

  • Provides the same kind of account analysis you'd expect from a consultant or agency

  • Offers actionable insights and competitive intelligence

  • Is instant and 100% free

PPC Audit Checklist: Our Tool's PPC Audit Guidelines

The PPC campaign audit grades your pay per click campaigns based on key metrics such as Quality Score, impressions, and CTR. The PPC Audit offers an overall grade in addition to individual scores in eight key PPC metric areas:

  1. Wasted Spend – Wasted spend is detrimental to PPC campaigns, which is why our pay per click audit tool reviews your use of negative keywords. Negative keywords prevent you from wasting thousands of dollars per month on irrelevant keywords that don’t convert.

  2. Quality Score – The next item on our PPC audit checklist is Quality Score. High Quality Scores have a huge impact on your ROI, because with better Quality Scores come higher rankings and lower costs.

  3. Click-Through Rate (CTR) – Our PPC campaign audit measures your CTR because if your CTR is low, you could be losing ground to competitors.

  4. Account Activity – It’s been shown that those who spend more time in their PPC accounts see better PPC success, which is why account activity is the next metric we grade as part of our PPC audit guidelines.

  5. Long-Tail Keyword Optimization – Long-tail keywords, which are longer, more targeted keywords, are key in developing high-performing PPC campaigns. Long-tail keyword optimization is graded as part of our PPC audit checklist because if you’re not implementing long-tails, you're missing out on high-intent, low-cost traffic that could be yours.

  6. Ad Text Optimization – The PPC audit reviews your text ad usage because your ad text greatly affects your impressions, clicks, CTR and ad ranking.

  7. Landing Page Optimization – Generally, the more landing pages you have, the more targeted your messaging can be. The PPC campaign audit makes sure you have enough landing pages to match up against competitors.

  8. PPC Best Practices – Our PPC audit checklist includes a list of proven best practices that PPC experts follow for superior PPC performance.

Other PPC audit programs don’t provide the full details of what improvements should be made, but our PPC campaign audit tool shows you exactly what changes should be made and how to implement them so that your PPC campaigns perform to their full ability.

Try the WordStream PPC Audit Tool free today!

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