August 2012 WordStream & Unbounce Presents: 10 Metrics for PPC & Landing Pages That Help You Make More Money
Of all the hundreds of numbers to track when analyzing your search marketing performance, which ones are the ones that matter? Ask anyone who has ever managed a Google AdWords account, and you'll hear consensus that it's no easy task. While information is good, information overload can be paralyzing. AdWords experts know that it's important to focus on the metrics that provide the most insight into your performance.
In this webinar we'll show you:
- 5 key PPC metrics, including impression share, wasted spend and Quality Score
- 5 important metrics for landing pages, such as time on page and views vs. visits
- Why these 10 metrics form the core of a good campaign analysis
- How to determine your own campaign performance in an instant and steps you can take to make improvements