June 2012 WordStream & Unbounce Present: Best Practices For Testing PPC Landing Pages & Ad Copy
Ad copies and landing pages can make or break PPC campaigns. WordStream founder and CTO Larry Kim and Unbounce’s Carlos del Rio, Director of Conversion Analysis & Digital Strategy demonstrate the importance of landing page and ad copy testing for optimizing PPC performance and lowering costs.
- Improve PPC performance with landing page and ad copy testing
- Drive PPC results with our best practices in landing page and ad copy.
- Test tools and techniques – what, when and how to test.
- Learn about the killer landing page – how a killer landing page drove 74% more conversions
Using better optimized landing pages for your PPC campaigns can lead to multiple benefits that increase your ROI: higher conversion rates, lower cost per click, reduced bounce rate and improved Quality Score and Ad Rank. Learn how optimizing landing pages and ad copy through testing can deliver superior PPC results that will help grow your business.