Keep up to date with all the latest news from WordStream, including product updates, business developments, and more. WordStream press releases are also available in an RSS and ATOM format.

New Research Compares Facebook Advertising to Google Display Network

May 15, 2012 – With Facebook’s initial public offering (IPO) just around the corner, many are wondering if the company can live up to its enormous valuation of approximately $100 billion. Accordingly, WordStream Inc.  has released new research comparing the value of Facebook advertising to Google’s Display Network. Who comes out on top?

WordStream Recognizes the Top Internet Marketing Software/SaaS Providers of 2012

April 25, 2012 – The Internet marketing industry is a vast sea of companies of all different sizes, operating in areas from email marketing to crowdsourcing to search engine optimization. It’s virtually impossible to operate a business in 2012 without engaging in Internet marketing, and it’s very easy to get lost in this sea of providers. To help end users and businesses navigate the Internet marketing landscape, WordStream Inc. has created a map of the top web marketing companies.

WordStream Prepares for Continued Growth with New Advisory Board

January 30, 2012 – WordStream begins 2012 with a new expert advisory board in place. This team of seasoned business-to-business (B2B) leaders help position WordStream for continued growth in the search engine marketing space./p>

New Research Reveals Top 10 Industries Contributing to Google's 2011 Revenues

January 23, 2012 – WordStream today released an infographic that details the top 10 industries that spent the most on Google AdWords advertising in 2011. This data comes on the heels of Google’s 2011 earnings call last week and reveals which industries contributed most to Google’s $37.9 billion in revenues, 96% of which came from advertising.

How Does AdWords Work? WordStream Demystifies the Google AdWords Bidding Process

Nov. 16, 2011 – WordStream Inc. today released an infographic that demystifies the Google AdWords bidding process. AdWords, the most popular pay-per-click (PPC) advertising platform, is a complicated system, but it functions very similarly to an auction. WordStream leverages the familiar auction metaphor to make key AdWords concepts clear.

AdWords Performance Grader Applied to Over $180M of Paid Search Spend

Nov. 1, 2011 – WordStream Inc. today announced its free AdWords Performance Grader service has been used thousands of times to grade over $180M of collective paid search spending. Reviewing anonymized results, the company also gained insight into common AdWords mistakes around account activity, negative keywords, and landing pages.

Facebook's Failures, Criticisms & Missteps Revealed in New Research Report

Oct 17, 2011 – Following Facebook’s release of an iPad app last week – an app that has drawn a "too little, too late" response from critics so far – WordStream Inc. released a “Facebook Wall of Shame” infographic detailing Facebook’s criticisms, missteps and outright failures over the seven years since its inception.

WordStream Launches Second Alerting Tool to Help AdWords Users Save Money

Oct 13, 2011 – WordStream Inc. today announced the release of its new Pause Keywords Tool, a unique notification system that automatically analyzes a user’s AdWords account on a weekly basis to find hidden keywords that are negatively impacting performance and profitability.

WordStream's AdWords Performance Grader Joins the HubSpot App Marketplace

September 26, 2011 – WordStream Inc., a provider of search marketing software and services, has teamed up with inbound marketing platform provider HubSpot to offer the AdWords Performance Grader in the HubSpot App Marketplace.

Where Does Google Make Its Money? The Top 20 Most Expensive AdWords Keywords

July 18, 2011 – WordStream Inc. unveiled new keyword research data that reveals the top 20 high-volume keyword categories that fetch the highest costs per click in Google AdWords pay-per-click advertising, or PPC. Following up on Google's recent announcement of its Q2 earnings, these high-CPC keywords reveal where Google is making the majority of its profits.

WordStream Revs Up With Complete Executive Team

June 27, 2011 – WordStream Inc., a provider of search marketing software and services, has moved to the next level of maturity as a company, with a complete and seasoned leadership team in place.

Earth Day 2011: Research Data Reveals Internet's Toll on Environment

April 21, 2011 – To mark Earth Day 2011, WordStream has compiled research revealing the environmental effects of our ever-growing Internet dependence, including data on the energy usage and CO2 emissions of Google searches and email spam.

WordStream Empowers Search Marketers with New Keyword Research Suite

April 18, 2011 – WordStream Inc. announced the release of its new Keyword Research Suite, a comprehensive suite of tools designed to help marketers find and organize large numbers of targeted keywords for use in paid and organic search campaigns.

WordStream Releases Ultimate Suite of AdWords Campaign Management Tools

January 6, 2011 – WordStream announced the release of a new suite of AdWords Campaign Management Tools designed to help anyone who uses Google AdWords build top-performing pay-per-click campaigns and discover new, profitable keyword opportunities.

WordStream Partners With Google AdWords to Offer Free API Usage to Customers

November 4, 2010 - WordStream has been approved by Google to participate in the Preferred AdWords API Pricing Program.

WordStream Ramps for Growth, Announces new CEO

August 12, 2010 - WordStream, Inc. today announced Ralph Folz, formerly COO of Isobar and founder of Molecular, as the company's new CEO.

New Free Negative Keyword Tool Helps PPC Marketers Save Time, Money

June 22, 2010 – WordStream, Inc. today launched The Free Negative Keyword Tool, which is designed to quickly identify lists of highly-effective negative keywords for PPC advertisers.

WordStream Selected by AlwaysOn as a 2010 AlwaysOn East Top 100 Private Company

June 17, 2010 – WordStream, Inc., a provider of Internet marketing software for search engine optimization and pay per click advertising, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn East Top 100 Private Companies.

Internet Marketing Software Firm WordStream Gets $6M in Series B Funding Led by New Investor Egan-Managed Capital

May 10, 2010 – WordStream has secured $6 million in series B financing from Egan-Managed Capital. The company will use the funding for continued growth and expansion of its search marketing tools for search engine optimization (SEO) and pay-per-click (PPC) advertising.

WordStream Keyword Management for SEO Selected as ‘Editor’s Pick’ in the Google Analytics Application Gallery

May 7, 2010 – WordStream, Inc. today announced that its WordStream Keyword Management for SEO tool has been selected as an Editor’s Pick in the Google Analytics Application Gallery.

WordStream Launches New SEO Toolset with Advanced Keyword Research and Content Optimization Features

April 20, 2010 – WordStream launches new SEO software providing marketers, bloggers and site owners with a host of keyword discovery and content authoring tools for high-performance SEO at affordable prices.

Improve SEO and PPC Keyword Research with WordStream’s New Keyword Tool API

April 13, 2010 – WordStream, Inc., a provider of Internet marketing tools and software products, now offers an application programming interface (API) for The Free Keyword Tool and The Free Keyword Niche Finder. 

WordStream Announces New Affiliate Marketing Program

February 16, 2010 – WordStream, Inc. announced today that it is launching a new affiliate marketing program, which rewards website owners who promote WordStream SEO and pay-per-click software products.

WordStream Launches Two Free Niche Marketing Tools for SEO and PPC

December 16, 2009 – WordStream, Inc., a provider of keyword tools for PPC and SEO, today launched a pair of tools designed to help businesses identify and optimize highly profitable keyword niches.

WordStream Announces a Pair of Firsts for SEO & PPC Keyword Research Tools

November 10, 2009 – WordStream, Inc., today announced the release of two new features in their flagship keyword management solution that represent exciting industry firsts for search marketers.

Internet Marketing Business Leader Folz Joins WordStream Board of Directors

October 28, 2009 – WordStream, Inc., a provider of search marketing tools for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, announced today that Ralph J. Folz has joined the WordStream Board of Directors.

WordStream Launches Free Keyword Research Tool for PPC & SEO

September 16, 2009 — WordStream today launched The Free Keyword Tool for pay-per-click (PPC) advertising and search engine optimization (SEO) programs. Beta testers say it is more comprehensive and accurate than paid subscription versions of Keyword Discovery and Wordtracker.

1-800-Mattress Beats the Recession Using PPC Software from WordStream

August 20, 2009 — WordStream announced today that their new search marketing software increased online conversion rates for 1-800-Mattress, resulting in 10X return on investment.

WordStream Wins Award for Best Online Advertising at the 2009 MITX Technology Awards

June 17, 2009 — WordStream has been selected as a “Promise Award” winner in the category of “Online Advertising” for the 2009 MITX Technology Awards.

WordStream Named as Finalist for the 2009 MITX Technology Awards

May 12, 2009 — WordStream, Inc., a leading provider of keyword management solutions, announced today that it has been named as a finalist for the 6th Annual MITX Technology Awards.

WordStream Enhances Keyword Discovery, Research, Grouping & Organization Tools

March 18, 2009 — Integrated Keyword Management Solutions Make it Easy for Search Marketers to Continuously Expand, Organize and Act on Keyword Opportunities That Improve Quality Score and Natural Search Results

WordStream Unveils the Ultimate Productivity Solution

January 28, 2009 — All-New Keyword Tool Simplifies and Automates Time Consuming, Repetitive Tasks Required to Create and Manage Highly Effective Search Marketing Campaigns.

WordStream Launches with $4M in Series A from Sigma Partners

January 28, 2009 — Company introduces groundbreaking productivity solution for search marketers

PPC best practices white paper released

December 24, 2008 — Learn more about the release of a new white paper offering tips, tricks, and search engine marketing best practices sure help you improve your business's search-related return on investment.