TripAdvisor VP of Global Product Joins WordStream's Board of Directors
BOSTON, May 29, 2013 – WordStream Inc., a leading provider of PPC management software and services, has experienced record growth in the past year and is positioning itself for further expansion with the addition of a new member to its board of directors. Adam Medros, VP of Global Product at TripAdvisor, will bring his deep Product Management and Strategy background to the WordStream Board effective immediately.
“We believe the key to WordStream’s continued success is evolution and innovation of our product,” said Ralph J. Folz, CEO of WordStream. “Adam Medros, through his work at TripAdvisor, is one of the most respected product management leaders in the Internet industry, and we are thrilled to welcome his involvement in our company.”
Medros has been with TripAdvisor since 2004, holding numerous roles including improvements to core functionality, international expansion, and development of a wide variety of travel planning features, including TripAdvisor Mobile and the launch of successful TripAdvisor Facebook applications. For the past five years, Medros has owned the Global Product function at TripAdvisor.
“I first came across WordStream as a judge in an awards competition,” Medros said. “Having spent a great deal of my career driving demand via Google and other platforms, I was thoroughly impressed with their approach and vision. I look forward to helping WordStream evolve and build an even more impressive company.”
Medros joins a board of directors that also includes Folz, WordStream founder Larry Kim, and investors Frank Andrasco and Paul Flanagan.
WordStream Inc. is an industry thought leader in the field of search engine marketing. Loved for our free AdWords Performance Grader which can deliver the equivalent of 40 hours of analysis in 60 seconds or less, we continue to create blockbuster tools for small and mid-sized businesses. Our 20-Minute PPC Work Week, an easy-to-use AdWords management software, has helped our customers get expert-level increases in relevance and Quality Scores for their online advertisements. Whether you’re new to search marketing or experienced at PPC management, WordStream’s keyword tools and PPC management software can help grow your business and drive better results.