WordStream Founder to Speak at Networking Event for Boston Search Marketers

BOSTON, MA - 06/09/09

What: WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding Pay Per Click (PPC) advertising and Search Engine Optimization (SEO) efforts involving large numbers of keywords, announced today that Founder and VP of Product Development Larry Kim will be presenting at the next Boston SEO, SEM & Affiliate Internet Marketing Networking Group event.Kim's presentation, titled "Conducting Effective Keyword Research for SEO and PPC," will focus on strategies and best practices for performing effective keyword research and management, including:

  • How to expand your keyword lists to discover new keyword and negative keyword opportunities
  • How to personalize keyword research to the needs of your specific market niche
  • How to categorize, organize and prioritize your keywords for optimal relevancy
  • How effective keyword organization can improve SERPS and Quality Score
  • How to leverage keyword research to prioritize search marketing workflow and enable collaboration

Who: Larry Kim has more than eight years experience running large-scale, paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder and VP of Products & Marketing for WordStream, Inc. A free trial of WordStream is available at http://www.wordstream.com/try.The Boston SEO, SEM & Affiliate Internet Marketing Networking Group is the third largest SEO-related Meetup group in the country, with over 400 members. The group is comprised of a mix of independent internet entrepreneurs, SEO and SEM consultants and agency employees, in-house SEOs, small business owners and others interested in online, inbound marketing.When: Monday, June 15, 2009, 6:30 to 8:45 p.m.Where: Robbins Library, 700 Massachusetts Avenue, Arlington, MARegister: Registation is closedAbout WordStreamWordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of website keywords. WordStream's keyword software provides a scalable, private, online keyword workbench -- which includes keyword research tools, a keyword search tool and keyword suggestion tool -- for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization of meta keywords, search marketing workflow, and for turning research into action.WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to SEO and PPC success, which improves your AdWords campaign management and cost-per-action. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.

 
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