Earth Day 2011: Research Data Reveals the Internet’s Toll on Our Environment

BOSTON, MA – April 21, 2011 – To mark Earth Day 2011, WordStream Inc., a provider of search marketing software, has compiled research revealing the environmental effects, good and bad, of our ever-growing Internet dependence, including data on the energy usage and CO2 emissions of Google searches and email spam.

Research findings include:

  • In 2005, the 10.3 million data centers in the U.S. used 61 billion kWh of energy – enough to power the entire U.K. for two years.
  • One Google search produces the same amount of CO2 as driving a car three inches.
  • Every month, Google consumes enough energy to wash 5 million loads of laundry.
  • The 62 trillion spam messages sent each year produce the equivalent CO2 emissions of 1.6 million cars driving around the planet.

WordStream’s findings on the Internet’s effects on the environment are presented in visual form in an Earth Day infographic.

 

About WordStream

Recently named an “OnDemand Top 100 Winner for SaaS” by AlwaysOn, WordStream provides Internet marketing software and PPC services that helps search marketers get better results from their PPC and SEO efforts. The company’s easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in Google AdWords, automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at PPC management, WordStream's simple tools for better keyword research and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results.

WordStream Press Contact:   
Laura Taylor, VP of Acquisition 
617-849-6124, ltaylor@wordstream.com

 
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