October 28, 2009 – WordStream, Inc., a provider of search marketing tools for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, announced today that Ralph J. Folz has joined the WordStream Board of Directors.
Folz is the Global Chief Operating Officer of Isobar, one of the largest digital marketing agencies in the world with over 3,500 people in 40 different countries. It is part of London-based Aegis Media.
Folz also co-founded Molecular, a digital marketing consulting firm that designs and builds sophisticated Internet-based solutions. Folz was responsible for building Boston-based Molecular into one of the most respected digital marketing consulting firms in the United States, leading to its 2005 acquisition by Isobar.
"Ralph is a strong executive, entrepreneur and marketer. He'll be a tremendous asset in helping us grow the company," said Rob Adler, President and CEO of WordStream.
“I’m excited to join the WordStream Board of Directors, and I look forward to helping this company scale, grow and reach its full potential. Their innovation and the impact they have for their customers is something I’m proud to be a part of,” said Folz.
In 2004, Folz was named to the Boston Business Journal's list of "40 Under 40", and was recognized as a Mass High Tech All-Star in the Internet category. He has served as President of MITX, the Massachusetts Innovation and Technology Exchange, and sits on the executive council of TechNet New England. He holds a bachelor's degree in computer engineering from Syracuse University and a master's degree in software engineering from Boston University.
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords, like AdWords keywords, PPC keywords, SEO keywords, long tail keywords and website keywords. WordStream provides a scalable, private, online keyword workbench--which includes one of the Web's best keyword tools --for conducting discovering keywords, suggesting keywords, researching keywords, grouping keywords, organizing keywords, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword database is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.