Boston, MA – January 18, 2010
What: Search engine marketing offers businesses tremendous opportunities to drive more qualified traffic to their websites and boost online sales. With the right approach, tools and Google meta tags, marketers and business owners can use organic and paid search advertising to get their search marketing efforts ready for the new year.
In this free webinar, you’ll get actionable advice to help you succeed in your paid and organic search marketing efforts this year. You'll learn:
- How to get your keywords organized
- How to learn from your customers and site visitors
- How to save money with free keyword tools
- How to better manage your time
Plus, ask your own questions and get free, expert, search marketing advice.
Who: Larry Kim has more than eight years experience running large-scale PPC and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword analysis, keyword marketing and managing the long tail of search. Larry is the founder and VP of Product Development of WordStream, Inc and provider of free internet marketing tools.
When: Wednesday, Jan. 20, at 11 a.m. and 2 p.m. (EST)
Where: This webinar will be held online
Register: To register for the free, online webinar, go to http://www.wordstream.com/webinar
About WordStream: WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of long tail keywords. WordStream provides a scalable, private, online keyword workbench—which includes a keyword search tool and an AdWords tool—to discover meta keywords, research keywords, group and find keywords, conduct search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing website keywords management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.