WordStream’s Larry Kim to Speak on “Search in the Social Era” at Search Industry Summit 2012

WordStream’s Larry Kim to Speak on “Search in the Social Era” at Search Industry Summit 2012

January 18, 2013
Victor Pan

WordStream is partnering with additional search experts to offer a presentation “Driving Social Further down the Conversion Funnel” at the 2012 Search Industry Summit.

WordStream Inc., a provider of search marketing software and PPC management solutions, will be partnering with other search industry experts to give a presentation on “Driving Social Further down the Conversion Funnel” at the Search Insider Summit on Saturday December 15, 2012, at 10:15 am.

This presentation is one of several that will be hosted during the four-day Search Industry Summit conference hosted at the Stein Eriksen Lodge in Park City, UT.

The “Driving Social Further Down the Conversion Tunnel” talk will be presented by WordStream Founder and Chief Technology Officer Larry Kim, along with panelists including Chris Baggott, Chariman at Compendium; Dhiren D’Souza, President and Co-Founder of SearchForce; and Chris Zaharias, Chief Revenue Officer at Triggit.

Together the panelists will examine where social media sites such as Facebook, Google+, Pinterest, and Foursquare belong in the conversion funnel. Despite reports of some businesses reaching major success on Facebook and generating impressive ROI, many marketers remain confused when it comes to incorporating Facebook and other social media networks into their overall search strategy.

Panelists will discuss how businesses can best use Facebook to build their brand and how to take advantage of the predominately untapped revenue streams social media sites can offer.

To take advantage of this learning opportunity, https://www.mediapost.com/searchinsidersummit/register/.

About the Search Insider Summit

The winter Summit will take place in the country's most beautiful and renowned skiing resort, Deer Valley in Park City, Utah, at the opening week of the ski season. Whether you are a hardcore skier or not, you will enjoy the fresh air, the stunning views, the hot chocolate by the cozy fire pit, the lavishing parties, the abundant options of adventurous, relaxing or exhilarating activities, and most importantly, the knowledgeable industry professionals and great companies you'll have the pleasure doing business with in the year(s) to come. For more information, visit http://www.mediapost.com/searchinsidersummit/