WordStream Wins Award for Best Online Advertising at the 2009 MITX Technology Awards
Boston, MA, June 17, 2009 — WordStream has been selected as a “Promise Award” winner in the category of “Online Advertising” for the 2009 MITX Technology Awards. The annual awards program recognizes achievements in the development and implementation of innovative technologies. Winners were announced in ten categories, as well as several “Best of” awards and the new PricewaterCoopers Promise Awards, at a sold out ceremony attended by more than 350 industry professionals held on June 16, 2009, at the Copley Westin in Boston.
WordStream is a provider of keyword management solutions for continuously optimizing and expanding Pay Per Click (PPC ) and Search Engine Optimization (SEO) efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow and for turning research into action.
“It’s a tremendous honor to be recognized by your peers in the technology industry as an innovator,” says Larry Kim, WordStream Founder and VP of Product Development. “Our original goal for WordStream was to create a new technology that would enable companies to be more effective and efficient in their Pay Per Click (PPC) Campaign Management and search engine optimization efforts, and to do so in an innovative and unique way. We view being recognized with an award from an organization like MITX as validation that we’ve created a software product that’s not only different than what’s currently available, but also provides value and has the potential to grow into something truly special.”
“This year’s award winners represent some of the most innovative thinkers in the world of technology. These companies and individuals help solve real-world challenges and help push the use and adoption of technology,” said Kiki Mills, executive director of MITX. “MITX is proud to be the foundation for New England’s vibrant digital community and to recognize and help our local talent.
The MITX Technology Awards program is sponsored through the generous support of: Atom Group, DLA Piper, LEWIS PR, Mad*Pow, Microsoft New England Research & Development Center, PricewaterhouseCoopers and Technology Review. Creative partners also included: Cramer, LVI Print Optimization and massAV.
WordStream is a provider of Keyword Management solutions and PPC software for continuously optimizing and expanding PPC and SEO Web marketing efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes a keyword analyzer, keyword suggestion tool, negative keyword tool and a free keyword tool trial--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow , Web analytics and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of pay per click campaigns and natural search marketing efforts.
Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,000 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development for Massachusetts business. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to mitx.org.