1-800-Mattress Beats the Recession Using PPC Software from WordStream
Keyword Research and Grouping Solutions provider helps 1-800-Mattress increase return on investment ten- fold with paid search PPC software to research and manage search advertising keywords
August 20, 2009 – WordStream, Inc., a provider of keyword research and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, announced today that their new search marketing software increased online conversion rates for 1-800-Mattress, resulting in 10X return on investment.
In a recent interview with Econsultancy.com, 1-800-Mattress Director of Advertising Evan Saks talked about how using WordStream to group and organize his search engine keywords helped the national franchise’s online sales rise and costs fall. “We saw dramatic improvement in traffic, dramatic improvement in cost-per-click, and most important, we opened an entirely new sales channel that didn't exist before, with WordStream as the engine that was really powering the traffic.”
To read the full interview, go to http://econsultancy.com/blog/4468-q-a-evan-saks-of-1-800-mattress
By helping search marketers continually discover and organize new, proven keyword opportunities, WordStream's PPC management software not only helps raise the productivity of search marketers, but also makes their marketing efforts more relevant to searchers, resulting in more clicks and lower costs.
"WordStream's suite of keyword research tools were designed to improve the value of search engine marketing,” says Ken Lyons, Marketing Manager at WordStream. “PPC ads and landing pages that are highly-relevant to a user's search query have higher click through rates (CTR). The higher your CTR the lower your cost-per-click and first page bid estimates. Relevant ad text and landing page optimization also improves conversion rates, since customers are more likely to find exactly what they're looking for."
WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes a keyword analysis tool and a Bing keyword tool--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.