BOSTON, MA – January 30, 2012 – WordStream Inc., a provider of search marketing software and services, begins 2012 with a new expert advisory board in place. This team of seasoned business-to-business (B2B) leaders help position WordStream for continued growth in the search engine marketing space.
The new advisory board members bring a background of involvement in successful B2B and SaaS companies, including Constant Contact, LogMeIn, and VistaPrint, to help WordStream tackle further opportunities for success. These new members include:
- Carol Meyers, Chief Marketing Officer at Rapid7 – Meyers joined Rapid7 in 2011 as CMO, leading the marketing team to drive Rapid7 into the next phase of its development. She brings extensive marketing and sales expertise and proven success in driving technology companies to growth, including delivering more than $1.5 billion in market value for investors through three IPOs.
- Chris Litster, Vice President & General Manager, Constant Contact – Litster, who has been with Constant Contact since 2006, currently runs the company’s newly formed Event Marketing Business Unit. Previously, he was responsible for overseeing the web strategy and business group, a cross-functional/multi-skilled organization focused on driving Constant Contact's web experience.
- Janet Holian, Chief Operating Officer Gemvara – Prior to joining Gemvara in 2011, Holian spent 11 years at VistaPrint, in roles including president of European operations, executive vice president and chief marketing officer. She is passionate about helping early-stage companies define and prove their business model.
“We’re thrilled to have such a high-caliber team of B2B industry veterans on our side as we move into the next stage of our development as a company,” said Ralph J. Folz, CEO of WordStream.
WordStream Inc. provides search marketing software and PPC services that help marketers get better results from their PPC and SEO efforts. The company’s services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. WordStream’s easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Scores in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at PPC management, WordStream's keyword tools, AdWords management tools, and Quality Score optimization tools can help grow your business and drive better results.
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