BOSTON, MA (November 4, 2010) -- WordStream, Inc., a provider of PPC management software, today announced that it has been approved by Google to participate in the Preferred AdWords API Pricing Program.

WordStream for PPC is a paid search marketing platform that helps users who are new to pay-per-click advertising get expert results without years of experience. WordStream for PPC also improves efficiency by automating everyday, mundane tasks so search marketing veterans can focus on higher-level and higher-profit marketing activities, accomplishing the same amount of work in a fraction of the time.

To gain acceptance into the Preferred AdWords API Pricing Program, the Google AdWords team conducted an in-depth evaluation of the WordStream for PPC software platform and certified it as meeting their highest standards. By partnering with Google through the Preferred AdWords API Pricing Program, WordStream is able to provide more benefits and features to customers, including:

• Added Value: Users no longer have to pay for additional Google API units, resulting in immediate cost savings and higher return on investment.
• Greater Functionality: WordStream is able to offer clients more advanced PPC campaign analysis tools and reporting features to provide even deeper, more actionable insights.

Being approved by Google further confirms WordStream for PPC as the "best-in-class" PPC software platform for anyone working with Google AdWords and seeking to improve the performance of their PPC campaigns while reducing ad spend. By integrating the enhanced Google API functionality, WordStream users are now able to better leverage the software's advanced technologies with fewer limitations.

"We're thrilled to have met Google's stringent requirements for Preferred AdWords API Pricing, and are eager to pass these savings on directly to our customers," said Ken Lyons, Director of Marketing for WordStream. "This API integration with Google gives us the freedom to improve our enterprise software and suite of PPC tools as well as continuing our mission of making paid search more efficient and more cost-effective for marketers, advertisers and business owners."

About WordStream

Recently named an "OnDemand Top 100 Winner for SaaS" by AlwaysOn, WordStream is a provider of Quality Score management solutions that help search marketers do better PPC and SEO every day. The company's easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores, automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you're new to search marketing or an experienced Google AdWords advertiser, WordStream's simple tools for better keyword research and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results. For more information about Word­Stream keyword management solutions and to sign up for a free trial, visit WordStream Internet Marketing Software.