A reciprocal link is a two-way link often attained through a link exchange [1] between two websites. Search engines tend to value one-way links [2] more than reciprocal links.
A reciprocal link is a two-way link often attained through a link exchange [1] between two websites. Search engines tend to value one-way links [2] more than reciprocal links.
Links:
[1] http://www.wordstream.com/link-exchange
[2] http://www.wordstream.com/one-way-link