Free Best Practices White Paper Serves as Pay-Per-Click Search Engine Marketing Efficiency and Value Guide.
CAMBRIDGE, MA 12/24/2008 - WordStream (http://www.WordStream.com ), a software manufacturer offering first in class search engine marketing  and search engine optimization  tools, announces the availability of a new educational white paper entitled: Pay Per Click Search Engine Marketing Best Practices .
Detailed within this search engine marketing guide is a list of the seven most crucial tasks carried out by successful search engine marketers. Having enumerated these crucial tasks, the paper then outlines the best means of carrying them out so as to achieve maximum search marketing success.
"Many companies struggle to understand not only what they should be doing to optimize their search engine marketing campaigns, but also how best to execute all of the time consuming best practices that make successful Internet marketers successful" said WordStream founder Larry Kim. "This guide details first, what marketers should do to create and maintain successful search campaigns. It then goes beyond traditional how-to tutorials, however: it illustrates how they can carry out these tasks with limited resources."
In addition to explaining the processes required to create high performance search marketing campaigns, this best practices guide also illustrates how companies can leverage powerful tools to automate and optimize their ad campaigns,  and specifically how they can utilize hosted solutions to create:
- Extensive and Expansive Keyword Lists
- Optimized Keyword Groupings 
- Easy to Manage, Profitable Campaigns
- And More 
The sum of the above mentioned accomplishments is a drastic improvement in productivity, value, and results. The guide provides advertisers with these benefits by offering information on:
- Improving pay-per-click Quality Scores 
- Conducting keyword research 
- Lowering your PPC costs
- Managing PPC workflow 
- Creating and maintaining negative keyword lists 
- Leveraging PPC information for SEO 
- Automating pay-per click tasks 
WordStream's Search Engine Marketing Best Practices Guide arms advertisers with step-by-step instructions which illustrate proven methodologies for carrying out PPC best practices with improved speed and efficacy. The paper then goes beyond a simple check list of what to do, and provides companies with a definitive answer as to how to practically and cost-efficiently implement each of these invaluable practices.
PRICING AND AVAILABILITY
WordStream is available immediately via a free trial  or a monthly service contract. Contact WordStream to get connected with a sales associate who can fit a WordStream service and pricing plan to your business's specific needs.
WordStream is a Web based software as a service (SaaS) search engine marketing and search engine optimization platform. WordStream offers a fully-featured software application with innovative solutions to all facets of search marketing including keyword research , keyword grouping , keyword suggestion , Web analytics , content authoring, information architecture , and more . WordStream is being used by industry leaders, and provides unique technology which offers customers a means of simplifying, automating, and optimizing Internet marketing  campaigns so that they yield increased productivity, improved relevance, and greater overall value. WordStream is a member of the Search Engine Marketing Professionals Organization (SEMPO ). For more information, visit: http://www.WordStream.com .