A penalty is a punishment levied by a search engine for violating its terms of service. Search engine penalties include total exclusion from the index, or delisting [1], and rank loss for specific keywords.
A penalty is a punishment levied by a search engine for violating its terms of service. Search engine penalties include total exclusion from the index, or delisting [1], and rank loss for specific keywords.
Links:
[1] http://www.wordstream.com/delisting