Metrics are measures used to assess and improve search engine marketing performance. Relevant metrics for search marketing include Web traffic, click-through rate [1], and bounce rate [2].
Metrics are measures used to assess and improve search engine marketing performance. Relevant metrics for search marketing include Web traffic, click-through rate [1], and bounce rate [2].
Links:
[1] http://www.wordstream.com/click-through-rate
[2] http://www.wordstream.com/bounce-rate