Overture was one of the first companies to provide pay-for-placement search engine advertisements based on the keywords queried. It was founded in 1997 as GoTo.com, and purchased by Yahoo in 2003.
Overture was one of the first companies to provide pay-for-placement search engine advertisements based on the keywords queried. It was founded in 1997 as GoTo.com, and purchased by Yahoo in 2003.