Learn About PPC Management
PPC management is an integral component of any paid search  marketing effort. Being able to not only oversee, but also prioritize several crucial PPC advertising  tasks is vital to the success of any pay-per-click marketing  campaign.
PPC  advertising through search forces the marketer to coordinate several factors, and to triage and assign resources to those which will provide the most powerful business benefits.
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PPC Campaign Management To-Do List: 4 Steps To Improve Your Pay-Per-Click Management Workflow
- Keyword Research 
- Grouping Keywords 
- Ad Text Creation 
- Authoring Relevant, Compelling Landing Pages 
These are all crucial elements of PPC advertising and successful AdWords campaign management , and one of WordStream's most powerful value-adds is the productivity the application offers: you can carry out all of these tasks remarkably quickly.
In addition to carrying out these tasks, you also need to create workflow priorities:
- Which account deserves more of your attention?
- Which task is the most important?
- How do you determine what "workflow priority" looks like?
This is another thing WordStream does well. WordStream's PPC software  will algorithmically generate suggestions that will tell you which of these things requires your immediate attention.
How PPC Management Software Can Help
WordStream's QueryStream  and keyword suggestion tool  automates the process of PPC keyword  research and keyword suggestion , so that you're provided with an extensive database that is highly relevant to your product or service.
Additionally, our PPC management software  offers an extensive suite of tools  (like our next generation keyword tool  and Keyword Generator ) which aid in every step of the PPC campaign management  process (from grouping all the way through to the creation of high quality landing pages).
While automating and expediting these time-consuming pay per click marketing  tasks is invaluable, it is markedly less powerful if the automation comes without direction.
Better Prioritizing your Pay-Per-Click Management with the 20-Minute PPC Work Week
Being able to access a workflow for the most profitable courses of action offers you and your company both time and cost savings. Let's take a look at how this works with WordStream's pay per click software .
The 20-Minute PPC Work Week  is an automated weekly workflow that enables you to manage your PPC campaigns in just 20 minutes a week. You'll get weekly alerts that tell you when you need to take action on your account, so you spend time on the optimizations and problems that need your attention most and will give you the best return on your time investment. These tools include:
- Savings Alerts  – Weekly automatic alerts tell you exactly how you can save money now.
- Optimize Keyword Bids  – Get tips when it's time to raise or lower your bids for maximum ROI.
- Pause Keyword Alerts  – Seek out and destroy underperforming keywords in your account.
- Optimize Ads  – Writer killer ads as fast as possible and avoid common ad writing pitfalls.
- Keyword Tools – Find new profitable keywords, do negative keyword research, spy on your competitors and more.
- QueryStream – Take immediate action on your search query report.
With WordStream PPC management software, you really can optimize your account in just 20 minutes a week!
PPC Management Company WordStream
WordStream is a PPC Management Company that aims to provide quality software and managed service options for small and medium businesses using pay per click marketing.
Our PPC account management company offers numerous tools, resources, and service options to help you optimize your account. Learn why WordStream is the best PPC management company around, try out our:
- AdWords Performance Grader:  Our free performance grader evaluates your current AdWords account, giving actionable suggestions for money-saving improvements.
- Free Keyword Tools:  Try our collection of free keyword tools that can help you discover, organize, and group keywords for your account.
- WordStream PPC Advisor : Our PPC management software makes it easy to keep up with your account. The built-in 20 minute work week suggests optimization changes you can implement quickly and easily that will save money and raise Quality Score.
- WordStream Managed Services : Let our AdWords certified account managers optimize your account and get you the qualified traffic and leads your business needs to grow and thrive. You'll get expert results even if you're not an expert.
While small businesses normally might get lost and forgotten within a large PPC management company, WordStream caters especially to small and medium sized businesses, providing them with the attention and focus they need to grow and develop their pay per click campaigns.
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