This week’s recommended resource is SEO consultant Dana Lookadoo [6]. Dana recently started a new SEO consulting company called Yo! Yo! SEO [7]. Her philosophy is that businesses should be engaging in online conversations (which she calls shouting “Yo!”) in addition to optimizing their content for search.
Social media is a key way to start these conversations, Dana says. Facebook, Twitter, and forums are all ways to get people talking about you, coming to your website, and buying your product or service.
Whether or not you decide to hire Dana as an SEO consultant, her online presence can help you improve your SEO efforts. Consider checking out:
- Her archived blog posts about SEO. Before Dana started Yo! Yo! SEO, she wrote about SEO on her Pixel Position website [8]. If you are looking for information about a particular SEO-related topic, you can either select that topic from the Categories drop-down menu, or enter keywords into the Search the archives field. Selecting the category “Conversational Marketing,” for example, leads to articles about branding and reputation management, a Twitter webinar, and how women are influencing talk on the web.
- Her Twitter feeds. Dana updates @yoyoseo [9] numerous times a day with links to valuable articles about SEO and her own SEO insights. Recently, for example, she tweeted that people should not use branding terms at the front of the <title> tag. Instead, they should use phrases directly related to the content on the page. Dana also sometimes tweets about SEO at her @lookadoo [10] account.
- Her StumbleUpon recommendations. Not only does Dana link to articles about SEO and related topics, but she reviews most of the resources. Last week, she wrote that a particular article about information architecture put a complex topic in layman’s terms. StumbleUpon indicates that Dana has recommended 892 pieces of content, and reviewed 616 of them. Her StumbleUpon username is PixelBella [11].
If you are looking for insights that aren’t necessarily SEO-related, consider visiting Dana’s personal blog [12]. Recent posts discuss the idea that our society is dangerously distracted, her father’s untimely death, and how training to be a better cycler (cycling is one of Dana’s passions) is like working to improve your website’s search rankings.
If you still haven’t gotten enough of Dana, check out her “Optimized (and non-optimized) Snippets of Life” blog [13]. It’s mostly random pictures she has taken.
