Today at SMX East (come visit us at booth 318 if you're at the show, by the way!) we announced a partnership with Acquisio [6], a paid search marketing and performance media platform designed for agencies.
We recently announced a similar partnership with gShift Labs [7] - both software companies will be leveraging the WordStream Keyword Tool API [8] to offer additional functionality to their customers. Acqusio has a nice write-up on the API integration and what it means to their customers [9].
Not unlike the gShift announcement, the really exciting part of the partnership for us is the chance to work with really smart people [10] and to have a cutting-edge software company leveraging our API and delivering our technology to their customers to help them succeed with paid search marketing.
Interested vendors can learn more about our Keyword Tool API [8], or check out the press announcement below for more information on the integration:
WordStream's Keyword API Chosen to Power Keyword Suggestion in Acquisio’s PPC Software Platform
- Depth of Data: By acquiring data from a variety of different sources (ISPs, toolbars, search engines and other APIs) and then blending that data together WordStream has built the most comprehensive and diverse search query database available.
- Sophisticated Algorithms: In addition to the sheer volume of search queries at an API customer’s fingertips, WordStream’s APIs also offer access to a variety of powerful algorithms developed by the company’s team of engineers. Keyword API customers have access to intelligent matching algorithms, high-quality related keyword algorithms, and the keyword grouping and clustering algorithms that power the company’s popular free tool, The Keyword Niche Finder. [11]
About WordStream
Recently named an “OnDemand Top 100 Winner for SaaS” by AlwaysOn, WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool [13] to find the Web’s top long tail keywords [14]—for conducting keyword discovery, keyword analysis [15], keyword grouping and search marketing workflow and for turning research into action.
WordStream believes that an organization's SEO and pay-per-click keywords [16] are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.
ABOUT ACQUISIO
The world's leading developer of performance marketing solutions [17] for agencies, Acquisio helps marketers buy, track, optimize, and report on media across all major search, social, and display networks. With more than $500MM in ad spend under its management, Acquisio is the multi-channel ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster, Leverage Marketing, and SEER Interactive—helping them increase productivity, efficiency and ROI.
