This Thursday, October 21, you have two opportunities to learn from WordStream. First, we'll be presenting the following SEMPO webinar:
WHAT: Developing a Negative Keyword Strategy
WHEN: Thurs., Oct. 21, at 12:00 PM Eastern (9:00 AM Pacific)
WHERE: Online (register here )
WHO SHOULD ATTEND: Executives, in-house marketers, SEMPO clients and prospects
Do you know how to develop a negative keyword strategy? This FREE webinar will provide a series of tips and tricks for cutting the fat from your paid search accounts and for identifying irrelevant traffic that your keywords could be matched against, before you waste any advertising spend. We will outline a repeatable process for leveraging negative keywords to help cut costs and improve the relevance of PPC traffic. Don't miss this opportunity to learn how to cut costs and increase your ROI. To complete the online registration form and learn more about SEMPO's webinars, please click here . Space is limited, so register today!
In addition, we'll be on a panel at SES Chicago  later that day:
Thurs, Oct. 21, 4:45 - 5:45 PM Central
Your campaigns are performing OK. How to take them to the next level? Advanced PPC tactics can actually be more fun than basic ones, because you get to activate both left and right brain power, tapping into your own unique aptitudes as well as your customers' deepest desires. This session will cover campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns that can divert traffic away from the legitimate brand site and increase campaign costs. Speakers include Matt Van Wagner (President, Find Me Faster), Andrew Goodman (SES Advisory Board & President, Page Zero Media), and Rachelle Hansen (Account Supervisor, Resolution Media).
Please take advantage of these opportunities -- and if you see us at SES, say hello!