We've created an extensive library of educational resources for marketers looking to learn more about pay-per-click (PPC) marketing and search engine optimization (SEO). Whether you’re new to search engine marketing or an experienced AdWords user, we offer how-to content that will help you improve your results, increase profits, and save time. (If you’re looking for WordStream PPC Advisor software documentation and tutorials, please visit our Support  section.)
White Papers 
Our free white papers offer detailed, long-form explanations of key search marketing topics in clear language. You'll gain a more thorough understanding of how to succeed in search marketing through applied best practices and results-driven strategies.
We offer regular free webinars on a wide range of topics within the search and Internet marketing space.
Sign up for our Performance Tip newsletter to get weekly updates from our team of Internet marketing experts on the most effective techniques and strategies in search and online marketing.
AdWords eBooks 
Download a free AdWords ebook! Learn all you need to know with our vast collection of free downloadable AdWords ebooks, packed with information to help you optimize your AdWords campaign.
We've compiled a very comprehensive glossary of web marketing and search engine marketing terminology. Learn about all areas of Internet marketing, pay-per-click and search engine optimization (SEO).
Really Learn About WordStream
WordStream Internet Marketing Articles
For more in-depth advice on advanced search marketing topics like link building and social media, check out our Internet marketing articles ...
Learn how to get more out of your keywords  by reading our in-depth series of Keyword Tutorials:
- AdWords Keywords 
- Long Tail Keywords 
- Meta Keywords 
- Negative Keywords 
- Keywords for Search Engines 
- SEO Keywords 
- PPC Keywords 
- Related Keywords 
- Keywords for Websites 
Get Yourself Graded
The AdWords Performance Grader  evaluates how your AdWords campaigns are performing on key criteria and compared to other advertisers, showing you where and how to make improvements that will improve your AdWords performance and save you money.