Knowing keyword popularity and importance can help you spend your time more efficiently. With hundreds or thousands of keywords to manage, it can be easy to feel overwhelmed. Generally, it's best to focus on the most popular keywords first so that your changes have the biggest impact on your SEM campaigns. WordStream's popularity ranking tells you what those keywords are to help you work from the top down.
i'm not sure where to start. can wordstream help me focus on the most important keywords?
WordStream displays the corresponding keyword groups ranked according to popularity, a weighted average of visits and keywords. It’s usually best to start at the top.
how does it work?
what is the advanced search option?
The advanced search option allows you to organize the Workflow tab to your preference. If you like, you may change the view to list by number of keywords, visits or overall popularity. Select "Show Advanced Search" to set further limits.
The advanced search option also allows you to set parameters in order to target more specific campaigns. You may query by the number of visits in the keyword groups or by the number of keywords in each group. To see which groups have too many keywords in them or don't have a corresponding AdGroup, select "Show only Keyword Groups with Warnings."
what's the best way to rank keyword popularity?
As is the case with most aspects of search engine marketing, keyword popularity is a dynamic ranking that may change with time. It is best, then, to ensure your rankings take into account old and new data so you're in touch with the market at all times. WordStream's software constantly and continuously analyzes your account and ranks popularity according to the most up-to-date data. Try WordStream's Free Trial  for your own dynamic keyword popularity rankings.