BOSTON, MA – January 6, 2011 – WordStream, Inc., a provider of Internet marketing software , today announced the release of a new suite of AdWords Campaign Management Tools, designed to help anyone who uses Google AdWords build top-performing pay-per-click (PPC) campaigns and discover new, profitable keyword opportunities.
As part of the continued growth of its PPC management software
, WordStream for PPC now features two new AdWords Campaign Management Tools
, The Campaign Builder and The Ad Group Builder, which enable search marketers to create well-structured campaigns and ad groups, by leveraging their own search query reports, WordStream’s trillion keyword database and sophisticated keyword grouping algorithms. For anyone struggling with PPC marketing, the AdWords Campaign Management Tools from WordStream help marketers, agencies and SMBs strengthen their AdWords campaign structures, which raise click-through rates and Quality Scores, resulting in more qualified traffic at lower costs.
Benefits of the new AdWords Campaign Management Tools include:
- Stronger AdWords Campaigns: Users can mine their own search query data, plus harness WordStream’s trillion keyword database and advanced campaign building technology to strengthen their AdWords campaign structures, which in turn raises click-through rates and Quality Scores and reduces cost-per-click.
- Capitalizing on New PPC Opportunities: The Campaign Builder and The Ad Group Builder suggest new campaigns and ad groups to target so PPC marketers can identify untapped areas of opportunity they never knew existed and drive even more qualified traffic.
- Advanced Keyword Research: WordStream for PPC contains a treasure trove of keyword research tools, including The Keyword Suggestion Tool , The Keyword Grouping Tool, The Spy on Competitors Tool and Negative Keyword Tool, which aid in ongoing AdWords campaign expansion and increased profitability.
“One of the most overlooked activities in PPC
marketing is creating well-structured campaigns in Google AdWords,” explains Ralph Folz, CEO at WordStream. “Many advertisers ignore structuring AdWords campaigns because it’s difficult, labor-intensive work. However, by leveraging our new AdWords Campaign Management Tools, anyone can build expertly-organized, high-performance campaigns and ad groups in a matter of minutes, taking the tedious work out of campaign creation and leaving more time to focus on optimization and increasing your return on ad spend.”
Recently named an “OnDemand Top 100 Winner for SaaS” by AlwaysOn, WordStream provides Internet marketing software and PPC services
that help search marketers get better results from their PPC and SEO efforts. The company’s easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in Google AdWords
, automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you’re new to search marketing or are experienced at PPC management
, WordStream’s simple tools for better keyword research
and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results.