ROAS, short for Return on Advertising Spending, is a measure of ROI [1] with regards to advertising. ROAS represents the ratio of earnings derived from advertising to the cost of that advertising.
ROAS, short for Return on Advertising Spending, is a measure of ROI [1] with regards to advertising. ROAS represents the ratio of earnings derived from advertising to the cost of that advertising.
Links:
[1] http://www.wordstream.com/return-on-investment