A couple of weeks ago Larry Kim gave a webinar on keyword research , revealing his three-step process for discovering keywords. You can watch a recording of the webinar, as well as view the slides, below. You'll learn:
- How to dominate a search category for your brand
- Why keyword niches are more important than single keywords
- How to apply your keyword research in on-page SEO
And don't forget to sign up for our next webinar, Improving Quality Scores , on Wednesday, May 18.