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January 2012: WordStream & Google Present 3 Paths to PPC Profitability for Small Businesses
With the right tools and processes, small businesses can succeed at PPC. Together with insight from Howard Tung, Strategic Partner Manager - Google Channel Sales, WordStream Founder Larry Kim will show you how to make PPC work for your business.
In this webinar, we explore three successful models for managing PPC. You'll:
Learn how to evaluate your potential gains from PPC, including Google AdWords
Discover three models for managing and executing a PPC program
Identify the right path for your business
Download the slides to this here [2].