Learn About Search Advertising
Search advertising is a technique used to connect searchers with your products and services through online advertisements .
Search advertising requires advertising through search engines, each with their own specific advertising management platforms--Yahoo search advertising requires using Yahoo! Advertising!, Microsoft uses adCenter, and advertising on Google  requires using AdWords.
Search engine advertising works in a pay-per-click format , in which advertisers pay for each users who clicks on their advertisement. Pay-per-click online advertising  requires you to bid on specific keywords that relate to your industry. When searchers type in your keywords as a search query, your custom built ads will appear.
Good PPC search engine advertising is all about bidding on the right keywords. In order to advertise on search engines successfully, you'll need to know which keywords will bring you the best results. Unfortunately, the software used to analyze your site’s traffic and conversions tends to be completely disconnected from the software you might use to create your PPC campaigns for search marketing advertising.
WordStream integrates keyword management  solutions with keyword analytics  and actionable options to create “actalytics”—web analytics that you can act on. This enables you to use your site data as fuel for your PPC search engine advertising with our easy-to-use, all-encompassing interface.
Advertising With Search Engines : Merging Analytics and Action for PPC Search Advertising
WordStream’s keyword management system integrates vital keyword research  with AdWords pay-per-click  advertising and content authoring tools. This powerful combination enables you to make informed web search advertising decisions and utilize your data towards actions that will optimize your campaigns. Data is useless unless you can act on it, and WordStream’s “actalytics” approach allows you to implement your data in order to make intelligent decisions in pay-per-click search engine advertising.
WordStream’s analytical tools harvest data and present it to you in an easy-to-understand format that shows you which actions will optimize your web search advertising efforts. You’ll receive valuable PPC search advertising data such as:
- Recommended keywords
- Actual visitors and conversion numbers
- Information from Google AdWords  regarding bid pricing and ad performance
- Negative keyword  suggestions
WordStream gives you all the suggestions and online marketing tools  you need to transform your analytical data into action that will benefit your search marketing advertising. You’ll gain insight into:
- Creating and optimizing keyword groups
- Turning keyword groups into ad groups 
- Crafting winning pay-per-click  ads
- Discovering and designating negative keywords
Gathering PPC Search Engine Advertising Data from Actual Site Metrics
Typical PPC tools  like Google’s Keyword suggestion tool  rely on global statistics and broad estimates, giving you a mixed bag of results that may or may not be useful to you. You then have to manage and analyze this data yourself, organize it into a spreadsheet, and make monetary decisions based off of it. This becomes risky not just for your wallet and PPC search engine advertising, but also for the success of your business.
Alternatively, WordStream gathers its pay-per-click keyword  suggestions directly from its trillion keyword data base, with 3,000 times more long-tail keywords than Google’s keyword tool. With WordStream, you imbed a small snippet of code in your site and it collects traffic data, telling you the exact terms you should be optimizing for or avoiding in regards to your PPC search advertising.
Using WordStream’s PPC software  for pay-per-click  search engine advertising means you’re able to make informed choices about which ads to create and how much to bid on them because you’re using your own, reliable, up-to-date data. You’re making decisions based on actual traffic numbers instead of predictions or old data gathered from sources that may not even relate to you and your online marketing  campaign.
Manage Your Pay-Per-Click Search Engine Advertising from One Central Interface
WordStream gives enables you to improve your team’s productivity and efficiency by housing everything you need in one central interface. Optimizing for web search advertising has never been easier.
With WordStream’s integrated dashboard, you can easily:
- Research and add new keywords 
- Segment and group your existing keywords
- Blacklist negative keywords  and keyword groups
- Monitor your AdWords advertising  results
- Create Google AdWords text ads
- Establish your minimum  and maximum bid 
- And much more!
Operating from this keyword- and analytic-driven shared workspace allows your employees to collaborate without needing to juggle a suite of assorted PPC and SEO  tools. Google AdWords is directly integrated so that your updates and changes made in WordStream are automatically synced with AdWords. Analytics and action are joined together to give your team a powerful dashboard with which they can take the reigns of your PPC search engine advertising campaigns.
WordStream’s PPC Search Advertising Solution Makes Search Engine Advertising Easy
Create profitable pay-per-click campaign results with WordStream’s Search Advertising solution. Take charge of your pay-per-click search engine advertising:
- Try WordStream Free Today 
- Request a Live Demonstration 
- Browse Our Collection of Free AdWords EBooks 
- Subscribe to our Newsletter 
- Analyze Your Campaigns with the AdWords Performance Grader 
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