Online Advertising: How to Advertise Online
Online advertising is a broad category of advertising that can include search engine marketing  (SEM), search engine optimization  (SEO), email marketing, local online advertising , online video marketing, banner advertising, social media optimization (SMO)  strategies and other forms of online outreach. These online ads  appear on the internet more often than you think.
SEM and specifically pay-per-click marketing  (PPC) are fast-growing advertising methods for all variety of businesses, and it's no wonder: PPC is relatively easy to carry out in-house, scalable and extremely cost-efficient. PPC is a huge component of effective online advertising for your business.
So what's the "correct" way to use PPC  as part of your online advertising strategy? Implementing a few best online advertising practices will ensure that your online advertising efforts result in strong ROI:
- Begin with solid keyword research: Keyword research  is the core component of effective online marketing and using keywords in advertising . Make sure your research is data-driven.
- Organize and group your keywords: Keyword grouping  allows for more strategic online advertising for both PPC and SEO  campaigns.
- Commit to Advertising Online: To see continuous benefits, you should regularly update and improve your online marketing campaigns.
The best online advertisers are continuously researching and improving their keyword lists. To really be a successful online advertiser, you’ll need to dig through search query reports and do vast amounts of data mining.
It can be difficult to conduct effective online advertising by yourself, so difficult that many businesses rely on expensive online advertising services. WordStream offers comprehensive online advertising services  for those wanting help advertising online with PPC. Learn how WordStream, a leading online advertising company with a unique keyword management  and inbound marketing system , can play a role in your search marketing strategy.
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Online Advertising 101: Start with Effective Keyword Research
Many aspects of online advertising, specifically with PPC search  marketing and SEO, begin with keyword research—the discovery  and analysis of words and phrases that searchers use when conducting a search (via search engines like Google, Bing, Yahoo, MSN and others) for a particular service or product.
Online advertising success requires you to bid on keywords that are relevant to your business. While this practice may seem obvious, you may be surprised how often beginning online advertisers get it wrong when it comes to keyword research (deciding which keywords to bid on) and search advertising . Effective online advertising requires more than brainstorming and instinct—instead, your decisions must be backed by real-world data and analytics.
So where can you find helpful online advertising data? There are a number of keyword suggestion tools  available to online advertisers, although some databases are more comprehensive than others. WordStream's Google AdWords keyword tool  has over a trillion-keyword database, maximizing the number of keywords you can discover and add to your campaigns for online advertising.
WordStream also offers online advertising solutions  for business looking to get ahead. Learn more about PPC and online advertising:
- Get Your AdWords Account Graded with the AdWords Performance Grader 
- Browse our Collection of AdWords EBooks  for Online Advertising
- View our Online Advertising Webinars 
- Learn about optimizing for local search with local online marketing .
Try The Best Online Advertising Tools Today for Free!
See the advantages WordStream’s powerful online advertising tools can have on your pay-per-click account. Learn more:
- Sign up for a free trial  of WordStream for PPC
- Try our Keyword Research Suite  free, no sign-up required!
Photo Attribution - Daniel Borman  - "online-advertising.jpg"