AdWords Success: Google AdWords Tips for Success
Understanding and utilizing Google AdWords is key to your online marketing efforts. AdWords makes it possible for you to advertise on Google , which in turn enables you to get your advertisements in front of your biggest potential audience.
But running a successful Google AdWords campaign is no easy task. That's why we've created a collection of Tips for AdWords Success to help you optimize your campaigns to their full potential.
AdWords Success : Google AdWords Success Kit
WordStream offers a wide range of tools and resources for those looking for AdWords success.
AdWords Success EBooks Collection  – Browse through our large assortment of Success with Google AdWords EBooks. Our EBooks will help you learn how to use Negative Keywords, how to improve Quality Score, how to select different AdWords match type options, and much more!
Free AdWords Success Performance Grader  – The grader evaluates your Google AdWords account by examining essential AdWords success metrics such as Quality Score, CTR, and long-tail keyword optimization.
AdWords Experts Share The Secrets Of Their PPC Success  – Read our collection of interviews with AdWords experts who scored high on our AdWords Performance Grader. In our interviews they tell their AdWords expert  success stories and reveal their tips for creating successful Google AdWords campaigns.
- AdWords Experts Share the Secrets of Their PPC Success, Part 1 
- AdWords Experts Share the Secrets of Their PPC Success, Part 2 
- AdWords Experts Share the Secrets of Their PPC Success, Part 3 
- AdWords Experts Share the Secrets of Their PPC Success, Part 4 
- AdWords Experts Share the Secrets of Their PPC Success, Part 5 
- AdWords Experts Share the Secrets of Their PPC Success, Part 6 
- AdWords Experts Share the Secrets of Their PPC Success, Part 7 
- AdWords Experts Share the Secrets of Their PPC Success, Part 8 
Webinars  – Watch past AdWords webinars online, download webinar slides, or sign up for our next upcoming AdWords marketing webinar!
Free Keyword Tools – Use our free keyword tools to create successful AdWords campaigns. Our free tools include:
- Free Keyword Tool 
- Free Keyword Niche Finder 
- Free Keyword Grouper 
- Free Negative Keyword Tool 
Try WordStream for PPC Free! - WordStream offers powerful PPC software that can help you find success with Google AdWords. Our advanced software makes it easy to create and craft successful AdWords campaigns.
AdWords Success Metrics : Staying Relevant
If you want to create successful AdWords campaigns, relevance is absolutely essential.
Why is relevance so important? - Because Google gives big bonuses to advertisers who concentrate on relevance.
Google wants to connect searchers with ads that correctly match their search query and help them reach what they are searching for. Advertisers with tight and relevant keyword groupings are rewarded with higher Quality Score.
AdWords Success Metrics : Quality Score
Quality Score is key to Google AdWords success because a higher Quality Score gives advertisers better AdWords ad positions, which means more impressions as a result. Higher Quality Scores also result in lower cost-per-clicks (CPC ), saving you tons of money.
Quality Score is determined by factors like:
- Relevance of ad copy
- Relevance of the ad to its corresponding landing page
- The ad's click-through rate (CTR)
- Historical account performance
- Other relevance and performance factors
This might seem like a lot to get your head around, but discovering Google AdWords success doesn't have to be overwhelming. WordStream's PPC management software is specifically designed to help advertisers create and manage successful Google AdWords campaigns by simplifying and streamlining the PPC processes.
WordStream also offers online marketing services  for marketers wanting to put their AdWords accounts into the hands of our certified Google AdWords experts.
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AdWords Success Happens With WordStream
Successful advertising with Google AdWords is easier than ever when you use WordStream's Managed Services . Our AdWords account managers are all Google Certified and will help create and manage your AdWords account, virtually guaranteeing success.